May 17, 2012

What’s Better for Your Art Business – Wholesale or Retail Shows?

Pottery Booth1

Quite often, a blend of retail and wholesale works to accentuate the positive aspects of each method of selling.

Marketing for Artists & Craftspeople

Marketing for Artists and Craftspeople

The Arts Business Institute Guide to Marketing for Artists & Craftspeople” is a 133-page comprehensive, interactive business course that provides information on promoting and selling your work, specifically written for artists.

Artist Profile: Loretta Lam

polymer clay necklace

But I felt the pull to take my work to a bigger audience. So I signed up for an Arts Business Institute workshop – some of the best money I ever spent on my business.

Great Handmade Mother’s Day Gifts

flower card from Alton Weekes

Mother’s Day is almost here. Choose from these fabulous finds, handmade in America, to show how much you love that special mom in your life!

Dealing with Returns

Shaking Hands

It’s a great way to build confidence in new buyers and offer them peace of mind that your stand by your work – and can really boost new opening orders.

Artist Profile Christopher Mosey

handblown glass bowls

Production work as well as one-of-a-kind art are sold through several gallery accounts in the southern United States. He also occasionally makes personal appearances at trunk shows to help those galleries promote his work to their collectors.

Spotlight on Lighting

Lighting a gallery wall

People are like moths – they look at the next bright area. By keeping the booth dark around the art, it leads the eye naturally to that point, and they are drawn to it.

Artist as Businessperson

ABI Photos BMAC 2012 092

If you have a background in business prior to becoming an entrepreneur, your odds of making it in an art or craft business are significantly higher.

Artist Profile: Q3 Art

Cirque

Commission work allows me to create within the framework of others imaginations and needs. It is a chance to offer the monumental as essentially a difference in perspective.

What Makes Wholesale Buyers Tick

Jewelry Booth1

Although wholesale buyers might be a mystery to many artists and craftspeople, they actually have many of the same concerns you do.