Most people who buy Salmonberry Studio notecards do frame them, realizing they are actually small pieces of art.
Times have changed. Competition is stiff, and running a gallery becomes more expensive all the time. Successful artists know that they need to provide more than just merchandise to their gallery customers
You struggle to get into better shows and fairs. You apply for upcoming gallery exhibitions, and keep getting turned down. From where you stand, it’s hard to know why you got rejected.
I have been able to extend my market from traditional galleries and craft shops to include shops with a pet theme, wildlife and nature centers, birding shops, animal rescue shops and museum shops.
When galleries and store buyers speak with artists, sales reps or agents, the first question they ask is, “What’s new?” If you don’t offer new product, you are losing sales.
Your sensibility as an artist informs the way you design and develop a product. Use your interests and what you love as seeds for your inspiration.
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What you may not realize is that many of these retailers got their start in the business as working artists themselves. They understand your challenges.
The so-called “First Wave Millennials” are now between 18 and 29 years old, and represent about 25% of the US population. Their purchasing power is estimated at more than $200 billion, and they influence as much as half the spending in our economy today.
An explosion of business put LaContessa products in the jewelry cases of many major retailers. At one time, they had at least twenty sales reps selling their line to stores throughout the country. They decided to open their own retail store in 1993, and “LaTerra” was born.
Customer service is actually an investment in your business, because your existing customer base is your source for repeat business and referrals.
We are located in beautiful St. Petersburg, Florida, which has been named “The Top Arts Destination in the US” (mid-sized cities) for the past two years in American Style magazine’s reader’s poll. Along with being a part of a thriving arts community, we also have the draw of warm weather & beautiful beaches.
Today we have lots of influences from Europe and Asia and just a whole lot more people involved in creating glass. That has only helped the medium grow to itʼs present stature.
