Featured Artist

Artist Profile: Jean Ferlesch

I sell silk pillows with original embroidery designs to high end stores in New York City and direct to the customer on my website.

Featured Posts

Insights from a Gallery Owner

The more clearly artists understand the needs and practices of wholesale buyers, the better they can anticipate and work closely with them for mutual benefit.

Display Tips for Your Next Art Show

An overcrowded display is confusing, and can make your work look like commodity items, cheapening them.

Prospecting Tips for Artists Who Wholesale

Looking to gain new wholesale accounts? Customize your approach for best results.     Sending out emails, and using direct mail to send line sheets and marketing materials, are common ways to introduce your handmade collection to prospective wholesale customers. Before you do so, you should verify that the recipients are a good fit for […]

8 Point Checklist: What To Do Before Marketing Your Art

Before you can begin your marketing strategy, you should work on writing the all-important content that can best share your art with your audience in a way that emotionally resonates.

Santa Fe Art Business Summit Announced

Bridges to Santa Fe and The Arts Business Institute will sponsor a two-day Art Business Summit on the weekend of April 1-2, 2017 at Form and Concept in Santa Fe, New Mexico.