Curriculum

Each Arts Business Institute workshop weekend contains core curriculum pulled from these topics:

* Art Marketing

* Wholesaling to Shops & Galleries

* Product Development

* Cash Flow & Financial Practices

* Pricing Artwork & Adding Value

Specific course offerings will vary. Here are samples of our most popular sessions:

CREATIVE MARKETING –  The best practices for marketing art are changing every day.  How to find your audience, craft your message, find your niche. Traditional and new methods of marketing; how to make a marketing calendar, and cultivate repeat customers.

WHOLESALE 101 – Statistics have proven that artists who focus on wholesaling to shops and galleries enjoy at average annual net income of more than $50,000.  This session will debunk the myths of wholesaling and address the questions artists need to ask themselves about product line, production costs, and studio time before making the transition to the wholesale marketplace.

PRICING YOUR WORK – The price is right – that’s the goal of every artist.  Beyond the simple formula of materials + labor, this session will explore the details of cost of sale and multi-channel strategies that impact and sometimes cause conflict between sales channels.  Learn to create a pricing model that supports all parts of the studio business.

PRODUCT DEVELOPMENT – Learn about breadth and depth; design evolution; discontinuing items; your price ceiling; selling in multiples or bundles, cross-selling and popular price points for holiday and special occasions.

SUCCESSFUL BOOTH DESIGN – Display and lighting can make or break a show or exhibit experience. Booth displays need not cost a fortune—creativity and resourcefulness are what count. You will learn to design a display that complements your brand and work, while being led through the many options of pedestals, shelving, jewelry cases and lighting techniques.

NICHE & SPECIALTY MARKETS FOR ARTISTS – The craft and art show circuit offers plenty of opportunity, but is it the best outlet for long term success and profit?  Explore other industry sectors where your artwork may be valued far above the price you can get at an art fair.

SALES STRATEGIES FOR ARTISTS – How may ways are there to sell your work? Find out about sales cycles, how to structure the sale, cross-selling and up-selling. This talk includes detailed information about using sales representatives, selling to major retailers, doing trade shows.

BUILDING GALLERY RELATIONSHIPS  – Developing a successful relationship with a gallery is a two-way street.  Learn how to migrate your business from consignment to a “Net 30” model. Learn what galleries expect from their artists, and how to make reordering easy for them, and how to leverage your repeat business.  Establish every relationship as a partnership.

TRENDS – How does an artist follow trends and why is it important? Learn how to identify the hottest current trends, where to look for them and how to implement them into your product line.  Leverage trends to find new customers and grow your business beyond the immediate fashion fad.

ART LICENSING – What is licensing and how does it benefit the artist? Find out about trade shows, licensing contracts, products suitable for licensing, and how to build and present a portfolio in this industry. 

CREATE AN EFFECTIVE ART WEBSITE – What type of structure and content make a compelling website that draws visitors and converts them to customers? How to put together your portfolio online, use of “in situ” images, blogging, shopping carts and much more.

 

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