A Business Based on “American Made”

Susanne Williams, designer and owner of WilliNilli, discusses how her entire life has changed due to the ability to wholesale her work to galleries. Formerly, she had a career as a university professor and decided to leave the world of academe after she attended Arts Business Institute. She has been able to leave that job behind, hire an assistant, and create handcrafted American leather handbags and an amazing collection clothing work out of her Fargo, ND studio. She talks about how this has positively changed her life.

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