By Wendy Rosen
Years ago, most galleries relied on the “consignment” business model… today as artists leverage low production, exclusivity and high demand, things are very different. As an artist you need to devise art gallery relationships that have mutual risk, and mutual reward. Converting from consignment to purchase might take time… but it’s a necessary part of your success strategy. Your artwork needs to be in the best places, aggressively promoted and well represented. And that doesn’t happen if your dealer has no “skin in the game”.