By Wendy Rosen
The “right” retail art fairs and craft shows can be a great boost to your bottom line… but what about all those show you exhibit in that just don’t pay the bills? Most successful artists discover sooner or later that adding wholesale accounts like art galleries and museum shops are the best way to even out cash flow and build the bottom line. Are you selling your work at half-price? Probably not. If you select only the “better” art fairs you’ll be able to increase your retail prices. Most artists at “average” retail fairs are already selling at wholesale!