Artist Profile: Lara Ginzburg

Jewelry artist Lara Ginzburg is dedicated to growing her business and persistent in her sales efforts. She shares her portfolio and sales tips for other artists.


Summer Garden by Lara Ginzburg


ABI:  What did you learn by doing your first wholesale show?

LG:  My first wholesale show was quite an experience for me. It was a learning curve before the show and it was a lot to take in during the show. Everyone I talked to was very helpful and I learned a lot.


Lara Ginzburg booth shot


One thing I would like to share and definitely will change for upcoming shows is the way I print my catalog/line sheet. Although mine was over the top – large format, full color, high gloss, bonded – they were too heavy for many buyers to carry around. I will have to come up with something nice, but lightweight.


Ginkgo Leaves pendant


ABI:  How has your jewelry line developed over the years?

LG:  When I first started making jewelry, it was beautiful but simple beaded jewelry. I still love semiprecious stones and occasionally do necklaces and earrings, but it could not express my creativity. I tried lampworking and silver metal clay. Metal clay was an answer for a quite few years. But I always kept my eyes on enameling.


Blue Garden Necklace


Karl Faberge was my enameling idol since an early age, but I thought enameling was untouchable for me, until I was introduced to it by Amy Lions Ropper. I haven’t stopped enameling since. I am combining my enameling with metal clay and traditional metalsmithing techniques. Last year my work was exhibited in Japan.


Ginkgo  Leaves white


ABI:  How do you handle follow up after a show?

LG:  You’ve heard it before: “The game isn’t over ‘til it’s over.” Well, for me, the show isn’t over when it’s over. After the show is over is when the work begins. I send personalized emails to everyone I came in contact with and collected business cards from at the show. I send an email blast to my whole list. I mail my catalogs and line sheets on request and stay in touch with many of my prospects on a regular basis.




ABI:  What techniques are you using to make your jewelry collection?

LG:  For my current collection, I used different enameling techniques, such as sifting, wet inlay, graphite, gold and silver foils applique, painting, liquid enamel, Basse Taille, Cloisonne, Champleve and Plique-a-Jour. I combine enameling with silver metal clay and traditional metalsmithing to create my jewelry.


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