Florida artist Rebecca Williams presents her charming portfolio. She has experienced success marketing her work, and shares her story and ideas for other artists.
ABI: Tell us about the mediums you are working with and how you come up with the ideas for the subject matter of your work.
RW: Though I’ve worked primary with acrylics in the past, lately I have moved into mixed media. There are no rules or limits. The possibilities are endless. I’ve never been one for rules or limitations, so the freedom I am finding through mixed media appeals to me. At this time, I primarily use acrylics, color pencil, and clay.
My work is heavily influenced by fantasy, loss, dreams, memories, surrealism and humor. I love displaying the relationship between light and dark through contrasting themes. These various themes and influences are what help to shape the ideas for my work.
ABI: How have you pursued business in your niche market?
I spend a lot of time studying business and marketing. Understanding your target audience is key to success. Through networking in person and online, I have found opportunities to distribute my work through local art galleries, boutiques, and online stores specifically targeted towards clients that have my style of art in mind.
ABI: Could you share some of the ways that you have become a leader in your art community? And what suggestions would you have for other artists?
RW: I try to stay as involved as I can in my local art community. Networking is extremely important in finding opportunities that can lead to positive outcomes. I can’t say enough about the importance of joining local art groups, attending shows, festivals, critiques and the like. Most opportunities begin with networking.
One of the things I really enjoy is helping artists find opportunities to grow. I organize and host a quarterly artists’ social for local artists in my area to help people meet and connect.
I also administrate a Facebook group called, “Marketing Your Creative Business,” where artists from all over the world collaboratively share information about business, branding, marketing and social media. The group is focused on sharing information to empower individuals to become and/or maintain being successful independent artists.