Artist Christine Auda paints colorful, upbeat images that delight her customers. She talks about inspiration and interaction with collectors.
ABI: Tell us about your current painting style and what makes it special.
CA: Asked for a quick description of my work, I’d say, “Modern meets folk meets organic.” I love bold, bright, saturated colors. Acrylics are my go-to paints, especially Golden Fluid Acrylics. I find the sensation of pouring them onto my palette or directly onto the canvas tantalizing. I also enjoy adding a touch of florescent hot pink, and gold or silver along with chunky shapes.
Birds, nature, and architecture are common themes. I love birds especially, so it’s natural that they show up often in my art, usually as exaggerated and whimsical forms. If “architecture” sounds incongruous, what I mean by that is I like to convey a sense of home and community, one that is inclusive of nature and is also quirky. That’s why you’ll see some giant birds or flowers among playful-looking houses. Are the birds and flowers huge, or are the homes tiny? I leave that to the viewer to interpret.
I’m also slightly addicted to patterns found on fabrics and home décor, so I think that informs my work. Symbols, such as circles, dots, spirals, inspirational words and phrases are part of my signature style. I sometimes add a surprise element to my abstract paintings, such as an animal silhouette that is not obvious. I imagine a client smiling at the discovery.
ABI: What type of response have you gotten from collectors?
CA: Some clients have become major fans, purchasing multiple artworks. The response has been better than I ever could’ve imagined. It feels great and I’m honored and deeply touched by each one. It’s a dream come true!
These quotes from my clients say it better than I could:
“I need your energy on my walls. Now my house looks like a museum!”
“Your painting is exquisite! I am utterly head-over-heels for ‘Mondo Beato.’”
” ‘No Place Like Home’ totally resonates. It will bring the warmth of a summer sun during those moments when I need to be lifted out of the gray days of winter.”
“‘Be Bold’ makes my heart sing!”
ABI: How do you make the purchasing experience special for your customers?
CA: I make sure each step of the buying process is a positive experience.
I include a handmade thank-you card in the shipment, and for more expensive sales, I might also include a packet of four handmade cards as a thank-you gift. However, if the client has purchased from a show, I mail the card(s) to their home.
I hire a shipper that I trust to pack the art well.
I communicate updates and inspiration to my clients and followers in my art newsletter, which I send about every other month.
I also stay in contact with my clients multiple times a year via email, phone or a hand written note or card. Though I use social media, including LinkedIn and Pinterest, I prefer the old fashioned form of direct communication, and my clients seem to appreciate that.
Building lasting relationships is important to the art buying experience. As a result, I consider many of my clients friends. I make sure that I’m responsive and upbeat during our interactions. And that’s my recipe for a happy client!