February 23, 2012

In Art, Words Matter

Sculpture from old farm machinery

Ever walk through an abstract art exhibit, looking at the titles of each painting or sculpture to tell you more about what the artist intended?

What Retail Customers Can Teach You

2D art booth

Thinking of trying a new direction, or a radical shift in design? Test your new work out in the public arena.

Artist Profile: Julie Sinden

Flap Hat

My goal with the hats has always been to create a unique and functional handmade product, but one that was also affordable.

7 Ways to Design for New Markets

Glass Globes

Radical redevelopment of your product line isn’t necessary – keep your bestsellers, and make subtle improvements. Then, watch the market response.

Put Your Best Work Forward

Cuff Wide - Sana Doumet

A spectacular piece surrounded by your regular line grabs attention while offering less expensive alternatives to shoppers.

Artist Profile: Millie Kaufman

Rosh Hashanah Card

The Buyers Market of American Craft opened my business to buyers who appreciated my handmade greeting cards more than the people who attended the small craft fairs where I sold my cards. The buyers looked at my cards as artwork versus just another “run of the mill” greeting card.

Great Handmade Valentine’s Day Gifts

Meeshka Mended Heart

Need a gift for someone special? Choose from these lovingly made items for Valentine’s Day.

Total Transparency

Bruno Pieters

All items in manufacture are revealed, with their origin, price, and even carbon footprint.

Artist Profile: Grace Gunning

Large Freida Box

Collectors have embraced them as a very personal and cherished piece of functional art.

Which Art Shows are Right for You?

Outdoor art show

Exhibitors complain that shows and fairs are changing, standards may be lowered, and that venues once producing high sales have slumped.