Metal artist Allison Fomich used apprenticeship and a grant to help her career along. She also had to be flexible and open to change to balance business and family life.
How to Qualify Your Customers
November 9, 2011 By Leave a Comment
Experienced salespeople in every industry (and that includes artists and craftspeople) know that in order to start the sales process, it’s necessary to “qualify” the prospect first. This means gathering information which tells you whether they are in the position to do business with you.
Why They Buy
November 7, 2011 By 11 Comments
What’s growing in importance to shoppers today? Spending and supporting local businesses. As our world grows more and more global, we all need that connection to home.
Artist Profile: Amy Flynn
November 4, 2011 By 1 Comment
I’d been making these funny little robots for my own amusement out of junk in our basement. My darling husband said “Why don’t you take a few weeks off until things pick back up (little did we know!) and make some robots?
Why Artists Need Mentors – and How to Find One
November 2, 2011 By 5 Comments
Two incredibly important factors really determine the success of creative entrepreneurs – surrounding themselves with a supportive community and finding a mentor.
Craft Trade Show Booth Superstars
October 31, 2011 By 3 Comments
Want to build your best trade show booth ever? Take a look at these examples of well-conceived booths and why they work.
Artist Profile: Joy Stember
October 28, 2011 By 2 Comments
Joy spoke to the Arts Business Institute about making smart choices, and how she has used sound business methods to develop an audience for her high-end work despite a sputtering economy.
Plan a Wildly Successful Open Studio Event or Arts Walk
October 26, 2011 By Leave a Comment
Event promotion has come a long way from mailing postcards and plastering paper flyers all over town. There are many other ways to get out the word and make your event a smashing success. Many of them are free.
How to Increase Every Sale You Make
October 24, 2011 By 5 Comments
Here are three simple and accepted methods of marketing and selling to add value to your customers’ purchases and increase your own profits.
Artist Profile: Susanne Williams
October 21, 2011 By 1 Comment
When professionals offer criticism of your work, listen to them. They are not critiquing you personally. They are simply helping your work improve so you can succeed.