Your Holiday Marketing Checklist

Holiday Checklist

Reach out every day to your customer base and make it easy for people to see your art, and buy your art.

Small Business Saturday

Whether you are buying or selling, support your small local businesses this coming Saturday, November 29th.

Artist Profile: April Hale

Nugget earrings and geology necklace

Jewelry artist April Hale created a full-time business by designing for her customers. Here is her story. ABI:  How would you describe the concept for your line? AH:  I make sustainable, handcrafted jewelry by combining blacksmithing, enameling, and fine silversmithing into an unconventional, yet graceful and refined aesthetic.     I enamel on copper and […]

January ABI Workshop Scholarships Available

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The Arts Business Institute and our sponsors are offering scholarship opportunities for artists to attend the 2015 Winter Workshop taking place at the American Made Show on January 17-18, 2015.

The Importance of Sell-Through

Art prints for sale

Actually it is “sell-through” that determines whether your wholesale accounts reorder, and what they reorder.

Artist Profile: Kerry Thompson

Artwork by Kerry Thompson

Absolutely the most pleasure I get from having been on the show is the number of times I am contacted by people who have watched the episode and have been inspired to go out and get paints!

How to Deal with Jealousy


It’s encouraging to hear about artists who are making a success of their businesses. But do you ever feel hopeless, helpless, and jealous in spite of it?

What is Your Customer Acquisition Cost?


Making a “cold” sale every time is expensive, whereas existing customers are much easier to close.

Artist Profile: Sharon Tesser


When the art quilter in me met the former illustrator, they combined and became the current full-time collage artist and maker of “things.”

Make Your Line More Gift-Worthy


Want to increase your holiday sales this year? Make it easy for customers to get in the holiday spirit with these ideas.