Keep Your Marketing Machine Going

Work in Progress

There are naturally slow periods for all businesses, when you know that sales are rarely made.

Artist Profile: Julie Levasseur

Julie Levasseur collage

Since Cyanure is a new way of expressing my creative self, all the directions I’m taking right now are new.

6 Things You Must Stop Doing Now

Freak out

Are you guilty of any of these? Stop. Right. Now. They won’t help your art business or your sales.

Wholesale Intensive Workshop Announced

MASS MoCA banner 550 wide

The Arts Business Institute announces a one-day intensive workshop on wholesaling your handmade work.

Artist Profile: Rosemary Conroy

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Later, when I started taking night classes, I had one teacher who told me I had a real gift for portrait painting and another one who told us to “notice the things you notice, that’s what you should paint.”

Telling Your Artist Story – Part Two

Tell Your Story

What is really compelling about what you do? Gauge the response and see what leads to further interest in your work.

Telling Your Artist Story – Part One

A gallery visitor

But other people want to know about you and about your work. Artists are very interesting to the general public.

Artist Profile: Angela Sharkey

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My hope is to affect my viewers in the most positive way as I tell a story through my art, sharing my colorful and whimsical images that are both real and imagined.

When Wholesale Customers Don’t Buy

Looking at a wood booth

You just know the gallery would be a perfect place for your handmade line. You’ve checked them out, you’ve spoken to the buyer, and you’re dying for that opening order.

Earn Your Customers’ Love and Loyalty

Gift bags

Nothing says you care like a speedy reply to a query or issue, either through email or a phone call.