Insights from a Gallery Owner

The more clearly artists understand the needs and practices of wholesale buyers, the better they can anticipate and work closely with them for mutual benefit.

Artist Profile: Meg Greene Malvasi

As a writer and a photographer, I can get a bit isolated, so Instagram is a terrific resource for me.

Display Tips for Your Next Art Show

An overcrowded display is confusing, and can make your work look like commodity items, cheapening them.

Artist Profile: Toni Brou

Making the suns is my therapy, but they seem to make a lot of other people happy in the process, too.

Prospecting Tips for Artists Who Wholesale

Looking to gain new wholesale accounts? Customize your approach for best results.     Sending out emails, and using direct mail to send line sheets and marketing materials, are common ways to introduce your handmade collection to prospective wholesale customers. Before you do so, you should verify that the recipients are a good fit for […]

Artist Profile: Dominique McKenzie

I build and apply first randomly following my instincts with no restraint or reason then proceed to subtract until I end up with the suggestion only of my original idea.

8 Point Checklist: What To Do Before Marketing Your Art

Before you can begin your marketing strategy, you should work on writing the all-important content that can best share your art with your audience in a way that emotionally resonates.

Artist Profile: Sarah Holmes

My business has just launched a collection focused primarily on selling to wholesale accounts.

Santa Fe Art Business Summit Announced

Bridges to Santa Fe and The Arts Business Institute will sponsor a two-day Art Business Summit on the weekend of April 1-2, 2017 at Form and Concept in Santa Fe, New Mexico.

Artist Profile: Mary Mirabal

It is there in Santa Fe that my soul comes alive and I feel inspired to paint.