May 22, 2013

Very Pinteresting

Profiled Artist Collage

Are you using Pinterest to spread the word about your art or craft? Here are 10 tips for making the most of your pins.

Artist Profile: Jade’s Menagerie

Dragonfly Set

I have found that my best marketing strategy is participating in direct sales with the customers through art and craft festivals.

Using Testimonials in Your Art Business

Selling jewelry

Ask them to write down a short sentence or two about their experience and what they love about your work. A heartfelt and simple message is most effective.

How to Use Your Artist’s Statement

Your Artist's Statement

Once you have an artist’s statement that works for you how can you make use of it? Here are a few suggestions.

Artist Profile: The Potters Ltd.

Green Bowl by Karen Steininger

Although saleability is desired for the sculpture pieces, they are generally the product of dancing for our own enjoyment.

How to Write an Artist’s Statement That Works

hand writing

A well-crafted artist statement helps you define who you are as an artist, explain your motivation and your inspiration.

How to Get Rejected Every Time

art show crowd

Submitting your art or craft work to a jury? Here’s how to guarantee your results. Bad ones.

Artist Profile: Al Stephens

Infinity Candleholder by Al Stephens

To accommodate existing accounts, Al now contacts his top customers before each show to let them know that his schedule will be very booked.

Great Handmade Mother’s Day Gift Guide

Needle-felted Robin

Choose from these amazing gifts to make Mother’s Day very special.

Creating Urgency to Buy

Shopping at a Trade Show

You may want to use some incentives in your own business, too – but keep in mind to be very selective in your timing and your message.