Want to promote your art or handmade work and get some buzz going on social media or with the press? Use these strategies that make it easy for others to share for you.
1. Pay it forward by sharing for others. Networking is all about connecting with other people for mutual benefit. When you step up and share first, you open yourself up to receiving reciprocal help. Make a point to retweet about another artist’s event, share a promotional post for your local Art Council, mention a fellow creative on your Facebook page, or write a blog post that highlights what someone else has done.
You must do this unconditionally, because you cannot count on payback. But as you become known as a good networking partner who supports and promotes other people, you will receive the same treatment. If you want to take your activities to a higher level, you can …
2. Create strategic alliances to double your efforts. Connect with others in your niche or who serve the same audience but don’t directly compete with you. Agree to share each other’s social media posts. Use your email newsletters to refer and recommend each other. Use cross-promotion to reach an audience bigger than either one of you has individually. Get more tips on strategic alliances here.
3. Have a bio and a professional headshot ready. When you get a press mention, or someone you know has indicated that they want to share about you, have a really good headshot of yourself available in case they need it. Your headshot should be available as a thumbnail (150px by 150px is good) that can easily be emailed. Write a bio that is also ready to go in the event that you get credit or a mention. We suggest a bio of a paragraph or two, and a short bio, perhaps 50-100 words. Have these on hand to provide at a moment’s notice. You never know when an opportunity may arise!
4. Have professional images of your work ready. Seeking some press? If you are looking to get exposure, you must be prepared with outstanding photographs of your work, preferably taken professionally. If you are seeking publicity in a print publication, your images should be in a high-resolution format, such as a .tif file that will produce a sharp clear image on the printed page. If your press opportunity is online, you will need low-resolution images (such as .jpg or .png files) that will load quickly on a webpage.
Be ready to provide these as requested. Don’t put a reporter or blogger in a position to have to resize or reformat your images, or you might lose out. Online tools like PicResize and Zamzar are helpful for resizing and reformatting. Both are free to use.
5. Suggest social media posts. Have an announcement, such as an exhibition, art fair or other event coming up? Make it easy for your network partners to spread the word for you. Provide them with a “suggested tweet” or ready-to-go Facebook post content. They can easily copy and paste, without having to write anything on your behalf that could be inaccurate or incomplete – or might never happen at all.
6. Share suggested stories with the press. Publications and blogs that write about art and craft need content – always. A press kit is a good idea so that you can provide any reporter or blogger with your information at a moment’s notice. But go a step further by literally sharing stories where your art or craft fits in perfectly! A sheet in your press kit with “suggested stories” might list a few headlines and give a paragraph or two about your work that applies to those stories. This means that you could literally gain press exposure without ever talking to the reporter – simply because you had materials available that fit their needs.