ABI Winter Workshop Announced

The Arts Business Institute Winter Workshop will take place at the American Made Show in Washington, DC on January 17 -18, 2015.


ABI Workshop students in a two-day intensive

ABI students in a two-day intensive workshop


The annual Winter Workshop presented by The Arts Business Institute serves artists and craftspeople who want to launch or grow their small businesses into successful studios. We provide essential and foundational information in a highly focused program, as well as personal follow up support through mentoring.  

Artists interested in entering the national marketplace for handmade goods will benefit from the presentations, as well as fine artists who want to learn more about marketing and selling their artwork.

Topics to be covered in this two-day workshop are:

  • Wholesale 101
  • Creative Marketing
  • Social Media for Artists
  • Building Gallery Relationships
  • Copyright Protection
  • Pricing for Profit
  • Art and the Corporate World
  • Sales Strategies

In addition to these topics, ABI attendees will interact with a panel of working artists in a Q&A session, as well as with the Director of the American Made Show. A tour of the trade show floor will give students the experience of a top wholesale event, meeting exhibitors and retail buyers who attend to purchase goods for their stores and galleries.

A popular part of this annual event is the Critique, in which workshop attendees display their work for evaluation by gallery owners and buyers, receiving feedback on their collections, pricepoints and potential markets. Additionally, personalized business consultations with ABI founder Wendy Rosen and Executive Director Carolyn Edlund are available but are extremely limited and should be pre-scheduled.

Tuition for this weekend is $250. Early registrants who sign up for the event by November 10 deadline will receive a $50 discount.

Learn More


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  1. Hey it’s me in front!!
    What an amazing, eye opening two day workshop! I learned so much and was reminded of a few things I knew but haven’t been doing.

    I really got the most out of the part about How to Create Artwork that Sells. As Carolyn and Wendy pointed out, it’s not selling out – just tweaking your art into collections and having a “look”. But it was all great – booth design, website design, marketing ideas, how to approach gallery owners, wholesale (this was completely new to me) and more.

    Find a way to get involved with this group! You’ll learn so much!

  2. Susan Garman says:

    Just graduated from the October workshop in Naples. Learned more than I thought my brain could process. Got home Saturday and on Monday, today, I landed my first wholesale account. Thank you Carolyn and Wendy.

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