Don’t miss this opportunity to take your art business from local to the national marketplace and increase your profits!
The Arts Business Institute is partnering with HandMade in America to produce a two-day intensive workshop for artists who want to grow their small businesses. This proven educational opportunity has provided a pathway to a full-time studio business for hundreds of artists. Are you interested? Get more information and register HERE.
Kristen Bangs, a 2012 ABI graduate, says “ABI gave me the toolkit and motivation to get in front of wholesale accounts and professionally represent my work. I can thank ABI for getting me started on the best possible career path.” Kristen started wholesaling after her workshop experience, and now sells into 50 retails stores.
What will you learn at the October workshop?
Wholesale 101 – Is wholesaling an option for your small business? The elements of wholesaling; how to structure your business for production; the wholesale selling process; terms and standard practices; how retailers think; presentation of your work; strategies for success. Q&A Session included.
Pricing for Profit – How to price your art correctly, stressing the importance of incorporating profit into your formula. How to calculate your costs, building perceived value and more. Pricing is one of the most misunderstood areas for artists, and can make or break a business. This presentation breaks it down and makes it easy.
Who is Your Customer? – How to find your target market, and develop new ones. Creating a profile of your ideal customer. Understanding what your customer values, and why they should buy from you. Who is your retail customer? Who is your wholesale customer? Once you know the answer, you can focus your efforts on marketing and making the sale.
Creative Marketing for Artists – Traditional and new marketing methods, with specific examples of creative and unusual ways that artists can get the message to their target audience. Free ways to get publicity and reach the press, drip marketing, email marketing, press kits, networking, even celebrity gifting. How to create a marketing calendar and more.
Branding Yourself and Your Work – How to brand yourself for the customer you want to reach, including tips for consistency, and building value. Using branding to portray lifestyle, and making your products more appealing to your potential customers; building a fan base loyal to your brand.
Selling Strategies for Artists – An exploration of different ways to sell. Trade shows, using sales reps, and selling wholesale directly to stores – with prospecting, follow up and closing techniques explained. How to sell to large retailers; selling one-of-a-kind work at wholesale. Finding and working with sales reps. Understanding the corporate art market, art publishers and more.
Booth Design – What makes an effective booth display? How to design your booth space to create the look you want and the message you want to convey. How to use branding in your booth. Using photography, visual merchandising, signage and other techniques in your booth to make the most of your show experience.
Panel Discussion – Discussion with local gallery owners and artists about success in the handmade marketplace. They share their experience, insights and advice for emerging artists.
A very limited number of personalized business consultations are available at the workshop.
Arts Business Institute speakers for this event are:
Wendy Rosen – Founder of the nations largest marketplace for American made products, the Buyers Market of American Craft, Wendy Rosen is a nationally known expert in this fireld. For over 30 years she has provided professional artisans a way to sell directly to galleries and retailers. She also founded The Arts Business Institute and the American Made Alliance, and is the publisher of NICHE Magazine.
Megan Auman – A designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business, Megan Auman has an eponymous jewelry line which is sold in stores across the US and online. In 2009, Megan foundedDesigning an MBA to help designers and makers develop their business skills.
Carolyn Edlund – Executive Director of ABI, Carolyn Edlund spent twenty years running her own production studio, making handmade ceramic jewelry. She has participated in over 200 retail fairs and trade shows, and sold into more than 1,000 retail accounts. As founder of the Artsy Shark blog, Carolyn shares her experience in art marketing, sales, networking, selling to major retailers, and growing online sales to a global audience. She is also an artist consultant.