You’re Invited to an Art Business Workshop

Many artists and craftspeople have incredible talent and skills and tons of ambition. What they may not have is the experience to start a small business.

Even if you went to art school, chances are that business classes were lacking, or nonexistent. That’s where The Arts Business Institute comes in. Since 2002, ABI has presented in-person workshops around the U.S. and Canada, teaching the business of art to thousands of creative entrepreneurs, focusing on the  specific needs of artists and craftspeople.

In the early months of each year, many artists want to plan their most successful year ever. Consider making an investment in yourself and your future by attending an Arts Business Institute workshop.

Are you ready to make the commitment? Join us at one of these upcoming events and transform your own art business!

 

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March 1 & 2 – Nashville, Tennessee

Co-sponsored by the Tennessee Association of Craft Artists, this workshop concentrates on understanding your customer, and building those relationships that lead to repeat sales and growing your business. Includes these presentations:

Who Is Your Customer? Discover your ideal target audience

Creative Marketing  Learn to tell your story in new and unusual ways, create a marketing calendar and get press

Building Gallery Relationships  Approach galleries with confidence & negotiate with retailers

Selling Strategies  Identify various avenues to sell your work & learn to sell effectively – from prospecting to close

How to Wholesale   Structure your small creative business for the wholesale marketplace

Pricing for Profit   How to use a pricing formula that includes profit every time


ValleyArts March Workshop

March 15 – West Orange, New Jersey

Our last workshop at ValleyArts was a huge success! They have invited us to present another one-day intensive workshop for artists and craftspeople. Don’t miss this event. Presentations include:

What Sells? A Formula for Success  How to design a sustainable growing business model

Creative Marketing  Learn to tell your story in new and unusual ways, create a marketing calendar and get press

Product Development  Building a wholesale collection from the ground up

Sales Strategies for Artists   Identify various avenues to sell your work & learn to sell effectively – from prospecting to close

Private Consultations Available – extremely limited; book early to avoid disappointment

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