Want your booth to stand out at the next big event? Use lots of lighting to draw in the crowd.
When designing and setting up a trade show booth, there is little of more importance than including effective lighting in your presentation. Great lighting can make your booth virtually glow, highlights your work and makes a statement.
Reflective surfaces especially come to life when well lit, as this colorful booth shows. Set your display up to take advantage of light and also for easy viewing and access. This artist has chosen to bring the wall behind their glass work forward to the aisle, so that each relatively small piece can easily be seen by shoppers.
Another view shows the impact strong close-up lighting can make, causing every piece in the display to stand out. Avoid shadows through the use of light sources from several directions.
This booth puts the spotlight on handmade jewelry. The artist contrasts white fixtures with jewelry on a darker red background, which allows their work to “pop” and draw the eye.
Notice how dark the actual room is above the booth space. Quite often, convention centers and other venues for indoor shows dim their lights to allow each artist to create an environment in their own booth. The overhead lighting may also have a greenish cast, which doesn’t present art well. Your booth setup should use LED lights for a clear, true light which doesn’t throw heat into the booth space, making it uncomfortable.
Display cases also have lighting solutions, such as this one. This can be achieved through the use of recessed lights, or light strips, depending on whether you want the light to emanate from below, above or from the side. It can give dramatic presence to your work.
Two-dimensional or hangable artwork also needs good lighting solutions in a booth. Think “gallery” lighting where artwork is presented with a spotlight, and use overall lighting to allow the viewer to see each piece in your display.