Ann Kruglak sells her handmade polymer clay jewelry, mirrors, masks, wine stoppers and sculpture online and at craft shows near her Boulder, Colorado home. But, she doesn’t keep a penny of the proceeds. All sales revenue is raised for and donated to the World Land Trust , an international conservation charity, which “protects the world’s most biologically important and threatened habitats acre by acre.”
Since 2008, Kruglak has worked with this charitable project in mind. She is retired and does not need the income from her craft sales, but enjoys expressing her creative talents while making a big difference to the rainforest land which is being purchased by the land trust. The organization acts to prevents misuse of land and protect endangered species.
She says, “Every time someone buys from me, it raises consciousness.” To illustrate that, she uses a whiteboard at local fairs listing the numbers of acres of rainforest that have been saved through purchases that her customers have made, updating them through the day.
Although helping to save the environment isn’t usually the reason for the sale of her work, Kruglak says that it helps the customer feel good about having bought her wares. Partnering with a cause adds selling feature which she promotes, and she has garnered some repeat sales this way.
She also runs an Etsy shop and sells her work through four galleries in Boulder and surrounding areas. There is a strong nature conservancy perspective in the area, which helps spread her message.
Kruglak says that not only does she get full retail price for her work, but also directs her contributions so as to get matching funds from sponsors at World Land Trust. This effectively doubles the amount of money donated for rainforest protection.
She selected the World Land Trust, one among a number of nonprofits serving this cause, because of its small size, dedicated staff and responsiveness.