Facebook Tips for Artists

Do you have a Facebook page for your art business? Here are some ways to promote your art and share with fans.

 

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Create a business page. Because your small business presence on Facebook shouldn’t be all mixed up with personal friendships, family birthdays and photos of your last vacation, create a business page which is for your art business only. Keep it professional, relevant and updated. Decide how often you will share and be persistent. It won’t take long to get traction and your fan base will start to grow.

Stay connected with customers. If you’ve built an email list and send newsletters, you don’t want to send them too often – but when you include an invitation in your newsletter to “Like” your art business on Facebook, you can stay in touch much more often. And you won’t be intrusive, because your messages will be in their stream of posts. Post on your Facebook page every day, and your customers (and prospects) will become more familiar with you.

Like them back. Communication is a two-way street. When you can see your customers’ posts in your stream, it’s easy to put your own comment on their discussions, and start to build relationships. Facebook is a great platform for interaction.

Promote your posts. Do you have a big upcoming event or a special that you want everybody to know about? You can pay to promote your posts, potentially reaching thousands of other people. This will cost between $5.00 and $15.00, but may well be worth it for the business it generates.

Ask questions. Use your Facebook page to ask questions, not just spread information about yourself and your work. As you engage with your followers, ask them for their opinion, to share their photos, or even take a poll. This will tell you more about your prospects and give you an idea of what they value.

Share really valuable content. Use your Facebook page to share helpful tips, beautiful photos, inspirational thoughts, or more. Use one “voice” to brand your business presence, and stay consistent with the type of information you share. When your content is valuable it gets shared again, and helps to spread the word for you.

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Comments

  1. Totally agree about a separate business FB page. We’re looking at photographers for a wedding & one of them spends lots of time on this “business” FB page complaining about an ex-wife. Definitely did not leave us with a good impression on photographing a wedding ;-(

  2. i wish i had your number 1 advice when i first started on Facebook…my business & personal page are so mixed up at this point!! but i love FB and have found that posting at least 2xs a day with interesting posts has increased the number of people following me. don’t know if it’s lead to sales or not but i enjoy it!

    • You could start tailoring your content towards your business only, since many artists are known by their personal names rather than company names, and that’s not a bad thing. But you might have to let your family and friends know so that they respect your content and perhaps communicate with you separately. Another personal page, perhaps?

  3. Cynthia Harvey says:

    I really appreciated the above article, but what does it mean to use one “voice” to brand your business presence?
    I want to create a web presence for my artwork and my photography, is that conflicting?

    • Part of branding your business means communicating and sharing in a very consistent way that you audience knows and comes to expect. If your facebook presence shows your work in progress, talks about your inspiration, it would seem jarring to shift to a news-like coverage of the art world. Be yourself and be authentic. Sometimes artists hire Virtual Assistants who run their social media. If that is the case with you, make sure they are conveying your personality when communicating.

  4. tresameyerclark says:

    This is a great post. I have friends/family on my regular fb and they are really good with “like” when it come to my jewelry design. They like my items on Etsy and post to fb. When does it become too much? I don’t want to annoy my friends or make them tired of seeing my work. I appreciate all the attention because I need it to build traffic to my new Etsy shop.
    Thanks,
    Tresa

    • If you haven’t seen a decline in your friends and family sharing, or heard any complaints, they probably are happy to help you. Are you sharing their posts too?

  5. I really appreciated this information! For some reason people prefer to friend my personal page after liking my business page and follow more on my personal (so my personal has kind of become a more personalized busness page instead of my “fun” facebook page). I do not have a problem with this really, but not sure how effective this is to use both for business.

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  1. […] Because your small business presence on Facebook shouldn’t be all mixed up with personal friendships, family birthdays and photos of your last vacation, create a business page which is for your art business only. Keep it professional, relevant and updated. Read More… […]

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