Do you have a Facebook page for your art business? Here are some ways to promote your art and share with fans.
Create a business page. Because your small business presence on Facebook shouldn’t be all mixed up with personal friendships, family birthdays and photos of your last vacation, create a business page which is for your art business only. Keep it professional, relevant and updated. Decide how often you will share and be persistent. It won’t take long to get traction and your fan base will start to grow.
Stay connected with customers. If you’ve built an email list and send newsletters, you don’t want to send them too often – but when you include an invitation in your newsletter to “Like” your art business on Facebook, you can stay in touch much more often. And you won’t be intrusive, because your messages will be in their stream of posts. Post on your Facebook page every day, and your customers (and prospects) will become more familiar with you.
Like them back. Communication is a two-way street. When you can see your customers’ posts in your stream, it’s easy to put your own comment on their discussions, and start to build relationships. Facebook is a great platform for interaction.
Promote your posts. Do you have a big upcoming event or a special that you want everybody to know about? You can pay to promote your posts, potentially reaching thousands of other people. This will cost between $5.00 and $15.00, but may well be worth it for the business it generates.
Ask questions. Use your Facebook page to ask questions, not just spread information about yourself and your work. As you engage with your followers, ask them for their opinion, to share their photos, or even take a poll. This will tell you more about your prospects and give you an idea of what they value.
Share really valuable content. Use your Facebook page to share helpful tips, beautiful photos, inspirational thoughts, or more. Use one “voice” to brand your business presence, and stay consistent with the type of information you share. When your content is valuable it gets shared again, and helps to spread the word for you.