There’s a lot of information out there on how to build a website, and drive traffic to it. You may even have Google Analytics to help determine how many people are visiting your site, where they are coming from, and what they are reading.
But what grade does your website get overall, and how can you make it even better? The folks at Hubspot offer a free Marketing Grader to diagnose the effectiveness of your site, with suggestions on how to improve it.
A checklist of specific items that should be working for you on your website is covered, letting you know what you’ve got and what you still need, such as:
- Do you have an email subscription?
- Are there landing pages?
- Social media links on your site?
- How engaged are your visitors?
- Is your site easy to see on mobile?
You can even compare your effectiveness with your competitors, to see how you measure up.
Hubspot was founded by Brian Halligan and Dharmesh Shah, the authors of “Inbound Marketing,” a breakthrough book published in 2010. They offer free webinars and white papers which are very useful to all types of businesspeople, including artists.
Marketing Grader also evaluates your Facebook page. Want to know how you grade on Twitter? Check out Twitter Grader too.
And while you are getting the diagnostics on your art website, visit Alexa to check out your global and US traffic ranking, and list of links leading to your site. Commenting on other blogs, listing your site in directories and creating other backlinks all help get you found online. Type in other websites similar to yours to see the source of their backlinks. They might be good places for you to make connections with also.