Are you sick and tired of schlepping around a heavy booth that’s just not working? Here are some flexible, workable solutions.
Check out these recent examples from the Buyers Market show in Philadelphia:
Lightweight is the right weight. Wow! Cardboard is an amazing material. Check out Lilly Barrack ‘s jewelry booth. It has plenty of fashion sizzle, but weighs practically nothing. Fold-flat cardboard boxes open into attention-grabbing table stands with hot and colorful images.
Texture is easy. Lovely blown glass vases full of color by artist Shawn Messenger pop against a textured white background. These are paper shades, light and easy to transport. Shawn says she originally used the shades inside of wooden frames for her booth, but they were awkward and heavy. She now uses only the shades, hung in front of her booth curtain. They work beautifully, and are almost weightless.
Unique Materials. Barbara McKinder of Kindred Spirits Jewelry shares her booth secret – the soft and diffuse background is achieved by hanging landscaping cloth behind her display. It gives a cleaner look than a curtain, and works with her contemporary work. This is actually the stuff you lay in your garden to discourage the growth of weeds. We think helping to make jewelry look gorgeous is a better use!
One of the best ways to sell your work is to invite customers to touch. This is achieved beautifully – and simply – by hanging them within reach. Pamela Whitlock of Sosumi Weaving uses a lightweight approach, making her work touchable, and also using her wall space from top to bottom. Smart booth design and merchandising!
Have you discovered some great ways to take the backache out of your booth? What’s your secret?