Make the Best Ever Artist About Page

The About page is one of the most-visited on every website. Here’s how to make yours more interesting and compelling.

 

Make the Best Ever Artist About Page. Read about it at www.ArtsBusinessInstitute.org

 

Draw in the reader. Your About page is about you, right? Yes, but it’s also about the website visitor, because you want to interest them enough to continue reading. Did you welcome them to your site? Suggest they view your gallery pages? Share a benefit or two of owning your work? When you write in first-person tense and in a conversational tone, you can engage with the reader in a friendly way. Acknowledging them in your written content is an important step in starting that engagement.

Use your photo.  Believe it or not, people feel that they know you when they have seen your photograph, even though you have never met. Your photo makes you seem real to them, and hence more memorable. You might use a great headshot, or perhaps a photo of you working in the studio. If you really want to make your About page special, consider using a video, where you can introduce yourself, and your work to your audience. If you go for a quality video made by a professional videographer, you can really move the needle to a “Wow” experience for the visitor. Keep your video to about 2 or 3 minutes at the most, because people tend to have short attention spans these days (clearly from too much surfing on the internet!)

Tell your artist story. Why should the website visitor be interested in you as an artist or maker? Because the story of your inspiration, your concept, and your technique are fascinating. Write your artist story carefully, to build emotional resonance with the reader, tying in elements of your background and your inspiration that connect with what your collectors care about and value. Share those things that make you different and unique, and convey the unique concept behind your work, as well as your expertise – which helps to establish you as an authority in what you do.

Make it readable. Website visitors tend to skim when they read, and small paragraphs or even bullet points are easier to digest. You can bet that long paragraphs won’t be read by many people who come to your site. Keep it simple and concise, carefully writing every sentence to have as much meaning as possible. Shorter paragraphs and negative space on the page provide visual relief so the visitor won’t feel overwhelmed by the amount of content.

Share testimonials. Want to make more impact on your About page? Ask some of your best customers to write brief testimonials about why they love your art or handmade work. Word of mouth and customer reviews carry a lot of weight. When you use not only their quote but a photo of the customer and their full name with the testimonials, they have more influence.

Include links to your other website pages. Once your website visitor has seen your About page, you will want to encourage them to look at the rest of your website, and you can do that by including “deep links” that go to other pages. You might want to link directly to your gallery pages, encouraging them to view your work, and perhaps consider a purchase. Or, add a link to your email subscriber opt-in form to collect their contact information so you can reach out to them again.

What about your Artist Statement and CV? Some artists will include either or both of these on their About page, and others create separate pages for them. If your CV is lengthy, you might want to publish it on a separate page, and link to it from your About page. If your Artist Statement is a reasonable length and fits in well with your story, it might be a perfect fit for your About page. If you decide to separate them, your navigation bar might offer About, CV and Artist Statement as a dropdown menu.

 

 

 

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