Make your trade show booth into a gallery space where your work can stand out.
Is your booth visually cluttered and distracting? Sometimes less is more. Artist Michael Bauermeister uses a shallow booth space (above) to create an interior environment which shows each piece to it’s best advantage. Displaying his work as it might look in a real gallery, he sets the stage for wholesale buyers to picture his work not only in their stores, but even in a home.
Likewise, artists Lyn and Randy Sedlak-Ford use a white background to highlight their work in a miniature interior space, inviting an interior designer or corporate buyer to imagine how this might look in their offices. The booth is built with several walls, creating small vignettes. Another is shown below.
Both of these trade show booths elegantly allow the art to stand out without distraction or interference from background colors. The negative space in the booth creates a restful space to appreciate the artist’s work for sale.
Want more help with your booth? Check out the “Booth Design & Merchandising” CD by ABI faculty member Bruce Baker. It’s available here.