The Arts Business Institute launches it’s first E-course, a complete Guide to Marketing for professional Artists and Craftspeople.
A recent international survey taken of almost 1,000 artists by British arts blogger Dan Johnson of Right Brain Rockstar found that some of the biggest concerns artists have revolve around making sales of their work. They don’t feel confident in their abilities to effectively market and sell what they create in the studio.
This isn’t surprising, given that making and selling art are two very different sets of skills. Just because you are talented and creative in the studio doesn’t mean that you can translate that into business practices that help you form a stable, ongoing small business. The mission of the Arts Business Institute is to educate artists and craftspeople, teaching business skills they will need to survive and thrive in the marketplace.
ABI has traditionally given intensive in-person workshops around the country in an effort to reach struggling entrepreneurs in the arts. Today, we are launching an e-course that is available to anyone, whether or not they have taken our workshops.
“The Arts Business Institute Guide to Marketing for Artists & Craftspeople” is a 133-page comprehensive, interactive business course that provides information on promoting and selling your work, specifically written for artists. We are pleased to offer professional information for anyone wanting to launch or grow their business as a creative entrepreneur. The course can be instantly accessed on your computer, with downloadable forms and self-evaluations which help you to apply these principles to your own situation.
Detailed information about Marketing for Artists and Craftspeople can be found here.