The Arts Business Institute, in partnership with F+W Publications, has announced an upcoming e-course “How to Launch a Successful Handmade Business” to begin September 1, 2015 at Craft Online University.
Wendy Rosen, Founder of ABI, and Carolyn Edlund, Executive Director, have created a comprehensive beginning course for those who would like to start a small business selling their handmade goods. The course is also appropriate for entrepreneurs who are already in business, but are facing roadblocks and challenges.
This six-week course contains lessons on the following topics:
- Setting the Groundwork for Success
- Create Your Vision and Set Your Goals
- Making Work that Sells: Your Creative Process & Strategies
- Who Is Your Customer?
- Your Presentation and Your Brand
- The Marketplace for Your Work
The course includes instructional material and strategies, videos, case studies, artist stories, self-evaluations, homework exercises and more. An online discussion board will be available for the duration of the course, in which students can converse with the instructors, getting individual feeedback and guidance.
Registration is now open, and students can sign up for a tuition of $129.00. Course materials are available for the duration of the course and for 30 days after the course ends. Learn more and register here.