You’re familiar with these quirky codes, which are like barcodes with super powers. They direct people to any web page you want to share.
QR codes are free and very easy to make. We recommend checking out Kaywa where you can generate either static or dynamic codes, and track clicks as well. Smartphone users can scan them quickly, which brings up the webpage linked to in the code.
What are QR codes used for?
They can share any page you like. This can be your website Home page, your email subscription sign-up page, or perhaps the page on your website that lists your show schedule or retailers where your work can be purchased. Connecting with your social media accounts works well, too. QR codes can lead to your Facebook profile, Instagram account, Pinterest boards or elsewhere. Keep in mind that when you give the visitor a link that allows them to subscribe, Like, or Follow you, that leads to further contact.
QR Codes are great for events. Are you involved with planning an Art Walk? Use a QR code to direct visitors en route to different studios. They are perfect to use as guideposts between destinations.
Use a QR code for a promotion. Running a Facebook contest? Have a special offer to share? Create a QR code to draw in your visitor and generate an entry or a sale.
Where can QR codes be placed?
Use them everywhere – on the back of your business card, on your marketing material, on posters, booth signage, or even in emails, or a blog post like this one. One fun suggestion was made to place a QR code on your name tag at a conference or meetup – a real conversation starter that assures you won’t be forgotten.