Saratoga Springs Art Business Workshop Announced

Skidmore College and Saratoga Arts are co-sponsoring a business workshop for artists in April.


Saratoga Workshop sidebar


The Arts Business Workshop for the Entrepreneurial Artist will take place at Saratoga Arts/Arts Center, 320 Broadway in Saratoga Springs, New York on April 9-10, 2016. Speakers will present eight business topics for artists, and personalized business consultations will be available on a first-come, first-served basis.

Presentations include:

  • Who is Your Customer?
  • Creative Marketing & Branding
  • Pricing for Profit
  • Sales Strategies for Artists
  • Niche and Alternative Markets
  • Introduction to Art Licensing
  • Building Gallery Relationships
  • Create an Effective Art Website


Carolyn Edlund and Wendy Rosen are presenters at the workshop.

Carolyn Edlund and Wendy Rosen are presenters at the workshop.


Speakers will be Wendy Rosen, Founder of the Arts Business Institute, and Carolyn Edlund, ABI’s Executive Director. Q&A is encouraged and will be a part of each talk.

A half-hour panel discussion with local artists will take place on Sunday, April 10th. Panel discussions are always a popular part of every ABI workshop, and allow attendees to meet working artists and ask questions.

Skidmore College is a co-sponsor of this workshop event. Skidmore students and alumni who wish to attend should contact Elizabeth Dubben at for more information and to get a registration code.

All artists are invited to register and participate in this  two-day intensive learning experience. Regular tuition is $200 for Saratoga Arts members and $235 for non-members. An early bird registration discount saves you $20 on the tuition fee; this offer is good through February 15th.

Learn More


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