Big professional trade shows can seem expensive. Utilize these tips to save money on your next show.
When you add up all the expenses, most trade shows cost $7,000+ if you’re starting from scratch. Use these tips and get your costs down… way down…
1. Consider sharing space with another exhibitor. You will have to get the approval of show management, but sometimes sharing a 10×15 booth or even a 10×15 corner is cheaper and better exposure than having a single inline 10×10 individual space. You get to learn from another exhibitor as well as share the traffic and customers. You can also save a little on carpet and electricity.
2. Combine freight with others coming from your local area. This really works well if your exhibit spaces are in the same location on the show floor.
3. Find a roommate for your hotel accommodations. Use Facebook, or even ask show management to assist you.
4. Organize your local guild to coordinate a cooperative guild booth for the show. You assist with budget and logistics, which allows you to share some of your expenses and planning efforts.
5. State and federal grant dollars are now available to help you with your “Access to Market” expenses. President Obama has made manufacturing revitalization a cornerstone of his second term. Get in the know… now!
6. Collaborate with other artists on advertising in the show program, or in magazines geared towards retailers, such as Niche. Let retailers know where you will be and give them a peek of new items you will present.
7. Join together with others on a direct mailing piece or a multi-exhibitor mailing. You can combine your customer lists and send to a larger group!
Be sure your booth number is on every item you mail or hand out!
Want to ramp up your business and go full-time? Learn the business of art at our upcoming Winter Workshop in Philadelphia. Taking place in February, 2013, this workshop offers nationally know experts, personalized critiques and the experience of walking a top trade show for handmade goods. Check out details here.