Getting a signature on the bottom of a completed order form is just the first step in the process of working with a gallery.
As soon as you ship that order, be prepared to partner with your independent retailers to market and publicize your work – and their business, too. Many long-term profitable relationships have been forged between gallery owners and artists who understand the synergy of a good working partnership.
Times have changed. Competition is stiff, and running a gallery becomes more expensive all the time. Successful artists know that they need to provide more than just merchandise to their gallery customers. Gallery employees should display your work beautifully and promote you as an artist, and you in turn should help drive business to their establishment.
12 ways you can provide extra value to your galleries:
1. Provide marketing materials such as postcards and brochures
2. Make an in-store personal appearance at a “Meet the Artist” event
3. Contact the press and send out releases about your work at the gallery
4. List the gallery address, phone and URL on your own website
5. Provide catalogs without prices, for use of gallery visitors
6. Use great hang tags with care instructions on your products
7. Give a guarantee or warranty on your work
8. Sign and date each piece
9. Provide a short bio (50 words) and small photo to display with your work
10. Offer special payment terms on one-of-a-kind exhibit items
11. Have a generous return or exchange policy
12. List your gallery in your advertising/brochures
Have you provided services and “extras” that really stand out and help your retailers become more successful selling your work? Please share your story.