The holiday are fast approaching, which means that Small Business Saturday is coming soon. Are you prepared to promote and take advantage of this trend?
Small Business Saturday, created by American Express in 2010, has grown exponentially each year as a day dedicated to strengthening the community by supporting local small businesses.
The shop local movement is powerful, appealing to many consumers who want to keep money in their communities and cities. And shopping at small businesses fits perfect with that shop local trend. The American Independent Business Alliance reports that “On average, 48 percent of each purchase at local independent businesses was recirculated locally, compared to less than 14 percent of purchases at chain stores.”
Financial benefits come in the form of job creation, too. According to the U.S. Small Businesses Administration, as of 2014, small businesses nationwide accounted for 63% of net new private-sector jobs created and represented 99.7% of all employer firms.
Creative entrepreneurs often count small retailers as their best customers, with whom they partner to offer unique handmade items to discerning shoppers. One smart way to support those retailers is to spread the word about Small Business Saturday – through blog posts, email campaigns, and on social media, using hashtags #ShopSmall and #SmallBizSat.
Visit Shop Small for more information and ideas on how to join in and promote this important way for consumers to support artists, independent retailers, and their communities.