You’ve put together your artist story, ready to share. Here are a dozen ways to use it.
1. Write blog posts about yourself and your work, expanding on your story. Choose a part of your background, technique or inspiration and expound upon it. Blogging is not only an excellent way to help your audience become acquainted with you, but it adds content to your site, which also helps with page ranking.
2. Speak out. Know your artist story backward and forward, and become comfortable with sharing it. Are you prepared to stand in front of a group at a gallery opening or artist appearance and talk about yourself and your inspiration? It’s a great way to expand your comfort zone.
3. Your artist story definitely belongs in your brochure and other marketing materials that are mailed or handed out. Craft your words carefully to achieve just the right length for each piece. You can even include a few short sentences on your business card that share the essence of your story.
4. At a fair or festival? During conversation with shoppers, share part of your story. What is really compelling about what you do? Gauge the response and see what leads to further interest in your work. This will help you to hone your story even further.
5. Have you pitched your story to the press and been invited to do an interview? A printed artist feature can be used for a long time, such as in your press kit, or on a “press” page on your website. Go into the interview with the purpose of making your story as “evergreen” as possible.
6. The “About” page of your art website is likely one of the most visited pages you have. This is a perfect place to share your story, your photo, or even a video of art in progress to draw them in for a closer look.
7. Print your story (and your photo) on a piece of paper packaged on the back of two-dimensional prints of your work, or on a Certificate of Authenticity that comes with their purchase. This also adds value to your work.
8. Your story in a shorter version can work very well on the packaging of your collection. Carefully write a couple of sentences that shares the essence of your brand and who you are. Use in on a hang tag, on the box that your work comes in, or even in signage.
9. Writing an artist statement takes a lot of thought and careful planning. It provides insight into who you are as an artist, including your process, your inspiration and what makes your work unique. Your story is integral to creating an effective artist statement.
10. Press releases and press kits are vehicles to reach out and gain publicity. They must contain compelling information about you as an artist, which originates in your artist story.
11. Social media profiles give you a chance to share your story in short form. Facebook, Twitter, Instagram, Pinterest, LinkedIn and other sites have space for this. These can serve to attract followers and expand your social reach.
12. Selling your work on a third party site? Create your profile there by using your artist story as a basis to share what is fascinating about you and what you make.