Too Busy? When to Delegate

Avoid overwhelm by hiring assistance for your art business.


Help Wanted


A successful artist recently stated that about half her time is tied up with finding clients and opportunities, marketing and doing administrative work for her business. Does the thought of spending that amount of your work time outside of the studio feel overwhelming? You can ease the burden by getting help.

Here are some suggestions:


Webmaster – If you aren’t tech savvy and don’t want to learn website building, you can go with a third-party website template, or you could hire a webmaster. A webmaster can help customize your site so that it has all the functionality you want, and looks great. A basic website is only a few hundred dollars, and well worth the investment.

Graphic Artist – Do you need a logo and assistance with branding your website and marketing materials? A graphic artist can team up with your webmaster on your new site, and do extra work for you on print materials or other projects.

Social Media manager – This type of assistance can be found online under the title “virtual assistant” and is a growing field. If you want a presence on social media but simply cannot spare the time, you can find a specialist who will post for you, and has the know-how to do so effectively.

Studio assistant – Every growing studio business will need assistants eventually. The great thing about hiring help is that with your pricing formula including labor at your rate, you will be earning money off every hour that your lower-paid assistant puts in. Studio assistants can have duties that range from packing and shipping and cleaning up, to full production and even designing if needed.

Accountant – Love your business but hate the numbers? Your accountant can help you with business planning, staying on track and taking care of taxes and quarterly payments. A good accountant can help save you money and grow your profits.

Attorney – Setting up an LLC? Want someone to go over your licensing contracts? Every businessperson should have an attorney on their team and that goes for artists, too.

Publicist – Although it’s true that most artists don’t use publicists, and that they aren’t cheap (expect to pay at least $600 per month) if you really want to get out the word about a big new collection or land press and exposure, working with one of these professionals can be very helpful. Ask for referrals, and interview several publicists to find someone you feel comfortable working with.

Have you hired extra help? What was your experience?


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