Wholesale Intensive Workshop Announced

The Arts Business Institute announces a one-day intensive workshop on wholesaling your handmade work.


Mass MoCA workshop banner

Are you interested in learning about and possibly entering the wholesale craft market? This is your chance to get insider information on how the industry works, and learn strategies for launching and growing a wholesale business of your own.

Wholesaling is a versatile and sustainable business model for artists. By selling your work outright to shops and galleries, you can create ongoing sales with repeat customers. Artists may choose to wholesale exclusively, or use it as a stream of income combined with selling retail, taking commissions, etc.

This one-day interactive workshop is sponsored by Assets for Artists, and will take place at MASS MoCA, 1040 MASS MoCA Way, North Adams, Massachusetts on Tuesday, October 27th. Presentations include Wholesale 101, Designing and Pricing Your Collection, Marketing, Sales Strategies, and Building Successful Gallery Relationships. Q&A is encouraged during each presentation.

“Over the past 7 years we’ve delivered financial and business training to hundreds of artists making handmade goods,” said Blair Benjamin, Director of MASS MoCA’s Assets for Artists program. “And so many of them have asked for more in-depth assistance on how to enter the wholesale market. We’re thrilled to partner with two of the country’s top experts — Wendy Rosen and Carolyn Edlund — to help unlock the secrets of wholesaling for our maker community.”

Speaker Wendy Rosen, founder of The Arts Business Institute, started the Buyer’s Market of American Craft (now the American Made Show) over 30 years ago, and is recognized as a leader and mentor to many artists who have started successful wholesale businesses. She has spoken on the topic of wholesaling at arts conferences and workshops around the country for the past 16 years.

Carolyn Edlund, Executive Director of The Arts Business Institute will also be presenting. Her experience includes 20 years owning a production ceramic studio, wholesaling to hundreds of stores. In addition, she has in-depth sales experience representing art publishing and gift companies, calling on stores ranging from small independents to large chain retailers.

Tuition for this one-day event is $100 and space is limited. For more information, contact Carolyn Edlund at artsbizinstitute@gmail.com. To view the full program and course descriptions and to register, click the button below.

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  1. I am most interested in getting into the wholesale market but live on the western side of Colorado and am unable to attend your workshops on the east coast. Do you ever conduct webinars so that the rest of us can join what looks to be a very incredible learning experience? I am hungry for assistance in how to make my transition to the wholesale and online market. Mary

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