Why Artists Should Have a Blog … or Not

Pros and cons of getting your words, and your work, into the blogosphere.




If you’re reading this article, then you know what a blog is – and you might consider starting one for your own art website.


  • You can establish a presence in the online community, and attract visitors to read your posts, which drives traffic to your site – and your art gets many more views that way.
  • Blogs can be free! Word Press is one of the most popular blogging platforms. Blogger is another. You can use their templates, and link your blog page to your website if you like.
  • You can share video blogs (known as vlogs), which introduce you to your audience. Tell about your work, or show a work-in-progress video. People feel like they know you because they are seeing you “in person.” Gaining that kind of recognition is a good thing.
  • Your blog increases in search engine optimization – meaning that your website shows up more in searches. As content is frequently added to your website through your blog, it creates many more pages to your blog and more ways to be found.
  • Blog posts invite conversation, and comments are interesting. Respond to as many comments as possible on your blog, which makes others feel that they are heard. Work to create a dynamic conversation.
  • Blog posts allow you to expand on the information on your “About” page. Share your inspiration, work in progress, and shows and events that you are participating in. Write about your last fair – or your next show, or a gallery that features your work.
  • A blog gets you interactive on the internet. It means that you should be participating in social media on Facebook, Twitter, LinkedIn and Google+, where you can make a lot of contacts. Many artists have sold their work, and even arranged gallery shows via social media.
  • Other people can link to your blog from other websites, driving traffic to your site. You can eventually get hundreds of these “backlinks” which can make your website a pretty popular place.




  • It takes effort. Are you time-strapped, unable to commit to an ongoing project, or totally uncomfortable with writing? Then a blog probably isn’t for you.
  • You have to keep up with your blog. If the last post was August, 2010, your blog will look lonely and unattended. It might even make visitors wonder if you are still in business. Blogging on a regular basis (once a week, for instance) makes a good impression.
  • Once you write posts on your blog, you need to publicize them, and that can be time-consuming also.
  • You have to weed out spam. On your blog, install a spam-blocking plug-in to get rid of most of this annoying clutter. But, some will get through. Adjust your blog comment setting so that you have to approve comments – then you can delete the spam, and answer real comments.

If you decide you want to start your own blog, here are 10 tips to spread the word further and get more readership:

1. Focus on creating the most valuable content possible. Good articles get read and shared!

2. Submit your blog to blog directories. Some of these are Networked Blogs, BlogTopSites, Technorati and Globe of Blogs or Blog Catalog.

3. Connect your blog feed with your LinkedIn profile and Facebook page. All of your posts will appear on your page for your contacts to read.

4. Install sharing plug-ins on your blog. This allows readers to email your post, or share on social media with others.

5. Use tools like HootSuite and Tweet Deck to manage social media profiles quickly and easily.

6. Want to reach even more people with links to your articles? Join Triberr and team up with other art bloggers to publicize everyone’s posts.

7. Submit your blog to search engines like Google, Bing and Yahoo.

8. Make videos for your blog and submit to video directories like YouTube and Daily Motion.

9. Comment on other blogs, leaving your blog URL with your name. This creates backlinks for you.

10. Write guest articles for other blogs in your niche. Link back to your own website, and get known by their audience as well.

Do you have a blog on your art website? Have any great suggestions for other artists?


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  1. How about using Facebook as one’s blog?
    That’s what I did. It works much better than the blogs I used to maintain.
    I get more interaction with people with my art Facebook page than I ever received posting to a traditional blog.
    Check it out: https://www.facebook.com/pages/Charles-Kaufman/104204550730

  2. I have a blog/website combined, it works great for me. You have less to keep track of and it can be updated very easy and often.

  3. Pink Buddha says:

    I think it depends on what your objectives with the blog are. WordPress is both a web hosting and blogging platform. I don’t blog frequently, since I have a plethora of other art business to attend to, including making the work and producing shows and running my non-profit. My followers, or subscribers know this. I make no apologies about this. I also use all other social media channels to lead back to the blogs I am using. I guess my point is that this all depends upon your overall marketing strategy and what actions you will take to direct people where you want them to go.

  4. Thanks for the tips–great article!

  5. I started a website recently where the focus is my painting. I then have a blog link to my page on facebook. Here I post my thoughts on galleries, museums, exhibitions and art related stuff. Every so often I show one of my paintings with the link from facebook back to my website. I deliberately want to keep my paintings seperate from facebook. It is better to see them on the website with no distractions. It also allows me to post things on my blog that are of a wider interest to other artists and those interested in the arts and not just about my work all the time. If people wish to see my work they can easily do so on the website. Both the blog and the website are linked so you can go to the blog from my website or visa versa. If you do visit my blog on my facebook page can you please click “like” if you like it. I have only recently started it and I would like to build up a following for the posts. Thanks Sean. ( ps you can find website or blog by googling Sean McCann Fine Art)

    • Thanks for your comment, Sean. We see artists handling the “blog” thing a number of different ways. Some want to be on Facebook, others want to write longer articles with images on their own website. One benefit of having a blog on your website is that generating all that new content on a regular basis increases your page rank and helps you get found more easily. Plus, the reader is right there and can look at your work while they are focused on you. Once people are redirected to Facebook, it can be very easy to get distracted and stay on Facebook. Then, you have lost their attention.

  6. I have just visited your facebook page “The Arts Institute”. Why do you not have a like button so I can like it?

  7. Hi, love your article on blogging! Is it possible to use your article, or other bloggers articles on one’s website? I’m launching my new site showcasing my art in the next two days and would love to use your piece as the first article on my blog. I’m not going to be able to get an article written in time for the launch and am hoping to avoid the typical ‘Coming Soon’ on my blog page. Is that done, do bloggers share articles with other bloggers as long as there is a link back or a credit mentioned?

    • Drew, We suggest you print the first part of our article on your new blog with a . . . and link to the rest of the article on The Arts Business Institute blog. Best of luck with your new website!

  8. I have found my blog, and the way that I keyword each post through WordPress, to have generated many orders / clients thus far. Having all my contact information on the sidebar has really helped my clients contact me in the easiest and most comfortable way for them! I recommend having a picture of yourself (or your logo / representation of your work, etc), your physical location (city or state… as some times it helps clients who want to go local), email address, and links to anywhere else you are on the web… and if it’s Facebook, Twitter, etc… use a little icon to “catch the eye” as all the information goes scrolling by.

    • Yes – contact information everywhere, and use your photo so that people feel they know you. It can take quite a few points of contact before you make a sale.

  9. I recently restarted a blog on my new wordpress website.
    I would say as a good recommendation figure out how SEO works on the blog platform, remember your keywords, alt text on images, and make it fun!
    Spontaneous posts are fun, but if youre under time pressure plan out ahead some ideas or key moments (like a gallery opening, or scheduled painting to be complete) in the month ahead. Keeps content valuable and your time managed 🙂

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