The annual Arts Business Institute Winter Workshop will take place at the Pennsylvania Convention Center in Philadelphia on February 16-17, 2013.
This annual weekend-long event is an intensive experience for artists and craftspeople who want to launch or grow their small business into a full-time successful studio. Many entrepreneurs lack the business knowledge necessary to get off the ground – and art schools rarely give any business education.
Our mission is to provide critical components to success with highly focused workshops, courses, and personal support through mentoring to guide those artists who are ready to break out onto the national level in the handmade industry.
Nationally known speakers and experts will present on the following topics:
- How to Wholesale
- Booth Display and Merchandising
- Creative Marketing for Artists & Craftspeople
- How to Design Your Line
- Building Gallery Relationships
- Pricing for Profit
The Exhibitor Experience
What strategies do currently exhibiting artists and craftspeople use to increase their exposure and sales and grow their businesses? We present artists who have excellent information for attendees on how they navigate the market for success – with a Q&A session so that you get complete answers to what you really want to know!
One of the most popular parts of this unique workshop event is a walking tour of the show floor of the Buyers Market, the largest wholesale trade show for handmade luxury goods. Closed to the public, this is a major destination where buyers for galleries, shops, museum stores and boutiques make their purchases. Workshop attendees may walk the show at their own pace, meet exhibiting artists, and get a firsthand look at the level of the work and the booth displays.
Is your collection ready for retail? Does your work have a signature style? Are your prices correct? Gallery buyers and ABI faculty take a look at your work and give written evaluations of where you are now, and how you can improve to take your creative business to the next level, and compete in the big leagues. This year, every participant in the workshop will have the opportunity for a critique (optional).
One scholarship will be awarded for the workshop tuition of $250.00, to an artist whose studio or ability to work has been affected by Hurricane Sandy. See our scholarship application here. Does not include travel or lodging.