February 23, 2012

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A Business Based on “American Made”

September 17, 2011 By Leave a Comment

Susanne Williams, designer and owner of WilliNilli, discusses how her entire life has changed due to the ability to wholesale her work to galleries. Formerly, she had a career as a university professor and decided to leave the world of academe after she attended Arts Business Institute.

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How Wholesaling Completely Changed My Business

September 17, 2011 By Leave a Comment

After participating in many retail shows, she discovered wholesaling, which has revolutionized her business – and her life.

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Creating Handmade Products “Gives Me a Voice”

September 17, 2011 By Leave a Comment

His trade show experiences have created relationships with galleries, who appreciate handmade products made in America.

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Knitwear Designers Tap into Green Market

September 17, 2011 By Leave a Comment

Using sustainable materials and being sensitive to their impact on the environment determines their product lines and the galleries they work with.

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How Cross-Selling Led to Evolution of a Craft Product Line

September 14, 2011 By Leave a Comment

Artist Jenifer Green discusses the evolution of her line, starting with wooden candle holders. With an eye toward cross-selling candles to go with them, she ended up developing a candle line which has been a mainstay for her business.

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Wholesale Start-up for Professional Artists

February 1, 2011 By 2 Comments

Introduction to wholesaling your artwork to museum shops, art galleries, jewelry stores and luxury retailers.

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History of the American Craft Movement

January 31, 2011 By Leave a Comment

How did the craft movement grow from hobby craft to the professional craft marketplace? Today there are more than 10,000 retailers selling contemporary American craft art.

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Pricing Your Artwork

January 30, 2011 By 1 Comment

You must know your “actual perceived value” in the best gallery opportunity you can find. The farther away from home your work is… the higher the value!

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Adding Value to your Artwork

January 29, 2011 By Leave a Comment

Does your artwork speak for itself? Probably not! Every object, product or work of art needs a little help translating your message to a potential customer.

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Understanding Cost of Sale for Artists

January 28, 2011 By Leave a Comment

While travel expenses are obvious, there are hidden expenses that few artists count. Time out of the studio is one often neglected item.

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