
My goal with the hats has always been to create a unique and functional handmade product, but one that was also affordable.

My goal with the hats has always been to create a unique and functional handmade product, but one that was also affordable.

The Buyers Market of American Craft opened my business to buyers who appreciated my handmade greeting cards more than the people who attended the small craft fairs where I sold my cards. The buyers looked at my cards as artwork versus just another “run of the mill” greeting card.

Most people who buy Salmonberry Studio notecards do frame them, realizing they are actually small pieces of art.

I have been able to extend my market from traditional galleries and craft shops to include shops with a pet theme, wildlife and nature centers, birding shops, animal rescue shops and museum shops.

An explosion of business put LaContessa products in the jewelry cases of many major retailers. At one time, they had at least twenty sales reps selling their line to stores throughout the country. They decided to open their own retail store in 1993, and “LaTerra” was born.

On my walkabouts through nature, I have discovered a moment that I call the point of emergence. It is the moment when I can see within the botanical a pattern, texture or sculptural element that will become the wearable art piece.

Arra and Anne are very proud of the handmade items they create and the top-of-the-line materials that are used in production. And, he says, for every smooth stone they harvest, a rough one is “planted” back in the water to take its place and eventually be tumbled smooth as well.

One of the things that I learned as a salesmen was that you had to make yourself stand out in order to be remembered. I learned that showing appreciation for my customers for their business made me stand out from my competition.
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