Artist Profile: Cheri Cottrell

Going the self-publishing route was overwhelming—because I knew nothing about the publishing business at first—but learning wasn’t impossible.

Build Your Art Business Locally

The easiest place to sell your work might be right near your home. Use these tips to meet local business people, contacts and collectors.

Your Handmade Work and the Gift Market

The holiday season is the biggest time for gift buying, with fourth quarter making or breaking many stores’ sales quotas for the year.

Marketing to Wholesale Customers

Marketing is an activity that never ends. It prepares you for future sales by publicizing and promoting your line to buyers on an ongoing basis.

Artist Profile: Raven Skye McDonough

My current inspirations are drawn from my nightly dreams, the over development of natural habitat for wild life to live and prosper, the vanishing middle class in America, challenges facing women, minorities and the homeless to name a few.

How Artists Can Add Multiple Streams of Income

One reason for cultivating more than one method of earning is to keep your income steady throughout the year.

Art Sales Strategy: Create Urgency

These selling strategies help to create a sense of urgency, encouraging buyers to pull out their wallets and make the commitment to buy now.

Artist Profile: Ilisa Millermoon

I’ve been in a long-term love affair with acrylic ink on watercolor paper for the past ten years.

Stay Focused on Your Business Vision

If you allowed yourself to get distracted by these offers, you may find that instead of fulfilling the vision you have for your own business, you end up helping someone else fulfill the vision they have for theirs.

Designing A Collection that Will Sell

Basic forms and shapes, and simple handmade pieces don’t have that important signature look, and their perceived value is lower than more complex, unusual pieces.