What to Do After You Close the Sale

Collectors in general are very pleased to get to know the artists whose work they own.

Artist Profile: Laura Goff

Inspiration for a new, unique genre of stained glass windows came from an unlikely source: a motorcycle dealer that I drove past eac

Art Festival Tips: Making Sales After the Event

If there is a truly interested prospect, you know it. They say the right things, and their body language indicates that they are seriously considering a purchase.

The Making of a Public Art Project

The artwork featured at AMIC was unveiled in 2016 and consists of six murals covering more than 350 square feet as well as two architectural aluminum sculptures (one indoor and one outdoor).

Artist Profile: Muffy Clark Gill

I create my paintings using the ancient wax and dye resist process known as batik.

Art Festival Tips: Making the Sale

Your presence as the artist at a fair or festival is important, and what you do has a direct effect on sales. Keep these tips in mind for maximum engagement and increased sales.   Be accessible. It’s amazing how many times exhibitors are simply not in their booths during festival hours. At times this may be […]

Art Festival Tips: Your Booth Display

Use your space to highlight each piece, giving a bit of breathing room to each one.

Artist Profile: Claudia Lynch

I try to have something at every price point to make ShoeStories prints, cards books and coloring books an affordable gift choice and impulse purchase.

4 Marketing Goals that Lead to the Sale

Since it is unlikely that collectors will run across your work exactly when they are shopping for what you make, that means you have to plant a few seeds first that you will harvest later.

How One Artist Built a Successful Wholesale Business

What sets me apart from my competition is that I have become a multi-media brand.