Artist Profile: Kate Ford

Kate Ford Batik Artwork

The process of batik is an ancient one. The use of beeswax as a resist and dyes for colors was used as far back as ancient Egypt, used on mummies.

Niche Markets in the New Economy

Trade shows, conventions and other opportunities exist for specialty items that appeal to the core audience for these markets.

Use QR Codes to Share Your Art

ABI QR Code

You’re familiar with these quirky codes, which are like barcodes with super powers. They direct people to any web page you want to share.

Artist Profile: Christine Karron

Banner

At the moment I am working on my 4th children’s book, and I hope there will be many more.

Choose Your Customer

Bracelet shopping

It’s your job to produce not only a well-made product, but use your pricing, presentation and marketing message to create a “perceived value” for the customer – the customer that you choose.

10 Mistakes that Stop Your Creative Business in its Tracks

Shopping at a Show

Throwing yourself out there means that you are taking a risk. But the biggest risk of all is not even starting.

Artist Profile: Jake Pfeifer

Pfeifer Profile Banner

An important step is to ensure I could make it consistently, profitably, and still leave plenty of room for my wholesale customers to mark up the work for sale in their stores and galleries.

Don’t Become a Victim of Art Theft

Photo Credit: mikedory via Compfight cc

Becoming a victim of theft of your work can be devastating to an artist, sometimes resulting in loss of the business.

Is Wholesaling the Same as Discounting?

Selling to a Wholesale Customer

Think about your current retail prices. What you are charging right now is likely too low for your handmade work.

Artist Profile: Susan Ashley

Banner collage

When you use gourds, antlers, vines, pine needles and leaves, the final design depends a lot on the shape or strength of the materials.