How to Build an Effective Email Opt-In Form

A monthly email sent to your list is a great way to follow up after in-person meetings, and also to reach out to people who have visited your art website.

ABI Offers Online Learning for Artists & Makers

Don’t miss our professional development courses for artists and makers, offered as self-paced e-courses.

Prospecting Tips for Artists Who Wholesale

Looking to gain new wholesale accounts? Customize your approach for best results.     Sending out emails, and using direct mail to send line sheets and marketing materials, are common ways to introduce your handmade collection to prospective wholesale customers. Before you do so, you should verify that the recipients are a good fit for […]

8 Point Checklist: What To Do Before Marketing Your Art

Before you can begin your marketing strategy, you should work on writing the all-important content that can best share your art with your audience in a way that emotionally resonates.

Artist Success: How Painters Sell Their Work

We spoke with three women who have different approaches to marketing and selling their work.

The Business of Fiber Art

We spoke with three fiber artists who use very different techniques, and asked them: What do you do? How do you earn money with your art?

Marketing to Wholesale Customers

Marketing is an activity that never ends. It prepares you for future sales by publicizing and promoting your line to buyers on an ongoing basis.

You Never Know If You Don’t Ask

What I’ve found is that I’m equally, if not more afraid, when people say yes.

4 Ways Artists Can Lose Customers

Whether you are in person at an art show, trade show or exhibition, or sharing your work on social media or your website, you have literally seconds to engage people with what you do.

What to Do After You Close the Sale

Collectors in general are very pleased to get to know the artists whose work they own.