Looking to gain new wholesale accounts? Customize your approach for best results. Sending out emails, and using direct mail to send line sheets and marketing materials, are common ways to introduce your handmade collection to prospective wholesale customers. Before you do so, you should verify that the recipients are a good fit for […]
Before you can begin your marketing strategy, you should work on writing the all-important content that can best share your art with your audience in a way that emotionally resonates.
We spoke with three women who have different approaches to marketing and selling their work.
We spoke with three fiber artists who use very different techniques, and asked them: What do you do? How do you earn money with your art?
Marketing is an activity that never ends. It prepares you for future sales by publicizing and promoting your line to buyers on an ongoing basis.
What I’ve found is that I’m equally, if not more afraid, when people say yes.
Whether you are in person at an art show, trade show or exhibition, or sharing your work on social media or your website, you have literally seconds to engage people with what you do.
Collectors in general are very pleased to get to know the artists whose work they own.
Since it is unlikely that collectors will run across your work exactly when they are shopping for what you make, that means you have to plant a few seeds first that you will harvest later.
What sets me apart from my competition is that I have become a multi-media brand.