Art and the Corporate Market

Art consultants make it their business to work with companies to locate, purchase and install art, and that may be a good place to begin your entry into this sales channel.

How Direct Mail Marketing Can Boost Your Art Business

Direct mail, in the form of letters, invitations, postcards and other pieces, can help you stand out to your prospective customers, especially since it varies from the standard forms of marketing most often used today.

Sell Your Handmade Work to High-End Clientele

If you use beautiful high-end packaging, and plan for a premium unboxing experience, it will go a long way to justify the value of your handmade work.

How to Improve Your Art Website About Page

These six essentials will help your website visitors get more out of their visit – and know you better.

How to Use Product Descriptions to Sell More of Your Handmade Work

Written descriptions add greatly to the shopping experience and are also vital to increasing your sales.

How to Build an Effective Email Opt-In Form

A monthly email sent to your list is a great way to follow up after in-person meetings, and also to reach out to people who have visited your art website.

ABI Offers Online Learning for Artists & Makers

Don’t miss our professional development courses for artists and makers, offered as self-paced e-courses.

Prospecting Tips for Artists Who Wholesale

Looking to gain new wholesale accounts? Customize your approach for best results.     Sending out emails, and using direct mail to send line sheets and marketing materials, are common ways to introduce your handmade collection to prospective wholesale customers. Before you do so, you should verify that the recipients are a good fit for […]

8 Point Checklist: What To Do Before Marketing Your Art

Before you can begin your marketing strategy, you should work on writing the all-important content that can best share your art with your audience in a way that emotionally resonates.

Artist Success: How Painters Sell Their Work

We spoke with three women who have different approaches to marketing and selling their work.