Patti Dowse is the owner of Erda Leather in Cambridge, Maine, which produces leather and fabric purses and accessories for women. With forty years in the business, she has a knack for marketing and has used several creative techniques to open many new wholesale accounts.
Roger Wood of Klockwerks creates handmade one-of-a-kind timepieces. A self-taught artist, Roger developed his line long before Steampunk became popular.
Your brand is also about the philosophy, practices, values and integrity of your business. It conveys a thoughtful, pulled-together, mature business. It includes your customer service, your packaging, your pricing, your exclusivity.
A signature style and a cohesive body of work are necessary for marketing and connecting with buyer of all types.
The official Holiday Shopping Season has begun! Check out these fabulous “under $50″ gifts by artists and craftspeople, all Handmade in America.
Ring in the season with these fabulous gifts, all Handmade in America. Price range $50-$100.
This week, our Handmade Holiday Gift series will present gifts in all price ranges. When doing your holiday shopping, please support the arts and don’t forget to shop locally on Small Business Saturday!
We have a couple of videos on our website that can be accessed by everyone. It is a great sales tool to allow customers or potential customers an insight to how a piece is created.
It may sound counterintuitive in a tough economy, but now may be the perfect time to jump in and open an art gallery. The recession has taken its toll on some of the best retail locations in the country, and landlords are ready to grab any rental opportunity that will fill space and [...]
Meet the Galleries event takes place on Day 2 of the Workshop. Participants bring samples of their own work to be displayed in a separate section of the show during designated hours. Real gallery owners and buyers will examine their product line and give written evaluations and suggestions on how participants can successfully launch their emerging businesses and lines into the marketplace.