At every workshop presented by The Arts Business Institute, we teach pricing strategies. This topic is one of the most challenging and confusing for artists, and is essential to the health of your small business.
The holiday season is the biggest time for gift buying, with fourth quarter making or breaking many stores’ sales quotas for the year.
If they search for matching merchandise on your website or another website on their mobile device, it can influence whether or not they make an in-store purchase.
This e-course is self-paced, so that you can start whenever you like and proceed according to your own schedule.
It’s important to get started with base prices for your work which are in the correct range.
Shoppers often will spend more money on themselves than for gifts. Here is where your price point range can expand upwards.
We recommend that artists strongly consider having a shopping cart on their website too, if it is appropriate for their work.
Dropping your prices sends a message to shoppers that can devalue your brand, and create the perception that your handmade work isn’t worth your original prices.
Here’s another reason that a price point spread matters: the very same customer may be willing to pay a lot more for your work for certain reasons.