February 23, 2012

In Art, Words Matter

Sculpture from old farm machinery

Ever walk through an abstract art exhibit, looking at the titles of each painting or sculpture to tell you more about what the artist intended?

What Retail Customers Can Teach You

2D art booth

Thinking of trying a new direction, or a radical shift in design? Test your new work out in the public arena.

7 Ways to Design for New Markets

Glass Globes

Radical redevelopment of your product line isn’t necessary – keep your bestsellers, and make subtle improvements. Then, watch the market response.

5 Ways to Improve Your Product Design

Glass Display

When galleries and store buyers speak with artists, sales reps or agents, the first question they ask is, “What’s new?” If you don’t offer new product, you are losing sales.

Design Your Line

Artist: Kate Tremel

Your sensibility as an artist informs the way you design and develop a product. Use your interests and what you love as seeds for your inspiration.

New Year’s Resolutions for Artists

fireworks 03

The end of the year is almost upon us; a good time to review what happened in 2011 and what we plan for our businesses in 2012. Some artist friends share their New Year’s resolutions.

Developing a Dynamic Product Line

Fused Glass Booth

A signature style and a cohesive body of work are necessary for marketing and connecting with buyer of all types.