We recently interviewed two painters who sell their work in a different format: silk scarves as fashion accessories. They share their stories and strategies on building their small businesses. Artist Elena Avanesova approaches her business like a seasoned entrepreneur. She explains her inspiration, presentation and marketing, saying, “When I first created a design inspired by […]
Practice, explore and go deeply into the direction you have chosen to pursue in your studio work.
The holiday season is the biggest time for gift buying, with fourth quarter making or breaking many stores’ sales quotas for the year.
Basic forms and shapes, and simple handmade pieces don’t have that important signature look, and their perceived value is lower than more complex, unusual pieces.
What sets me apart from my competition is that I have become a multi-media brand.
While fashion colors change frequently, season by season, color trends for the home change much more slowly.
The strongest collections are built upon a solid concept with related pieces that make sense and work together well.
If you are a hobbyist who wants to make money, you must either hire someone to be the business side of your brain, or you must become a business owner yourself.
This e-course is self-paced, so that you can start whenever you like and proceed according to your own schedule.