The more clearly artists understand the needs and practices of wholesale buyers, the better they can anticipate and work closely with them for mutual benefit.
An overcrowded display is confusing, and can make your work look like commodity items, cheapening them.
Looking to gain new wholesale accounts? Customize your approach for best results. Sending out emails, and using direct mail to send line sheets and marketing materials, are common ways to introduce your handmade collection to prospective wholesale customers. Before you do so, you should verify that the recipients are a good fit for […]
The easiest place to sell your work might be right near your home. Use these tips to meet local business people, contacts and collectors.
One reason for cultivating more than one method of earning is to keep your income steady throughout the year.
These selling strategies help to create a sense of urgency, encouraging buyers to pull out their wallets and make the commitment to buy now.
Whether you are in person at an art show, trade show or exhibition, or sharing your work on social media or your website, you have literally seconds to engage people with what you do.
Collectors in general are very pleased to get to know the artists whose work they own.
If there is a truly interested prospect, you know it. They say the right things, and their body language indicates that they are seriously considering a purchase.
Your presence as the artist at a fair or festival is important, and what you do has a direct effect on sales. Keep these tips in mind for maximum engagement and increased sales. Be accessible. It’s amazing how many times exhibitors are simply not in their booths during festival hours. At times this may be […]