We recently interviewed two painters who sell their work in a different format: silk scarves as fashion accessories. They share their stories and strategies on building their small businesses. Artist Elena Avanesova approaches her business like a seasoned entrepreneur. She explains her inspiration, presentation and marketing, saying, “When I first created a design inspired by […]
The benefits of third-party sites are that you have a place where your images are easy to upload, and you don’t have to start from scratch or reinvent the wheel.
You can have all the creativity in the world, but if you can’t remember which gallery has which piece or find the contact info for that interested buyer, you could be missing out on a potential sale.
Your inspired state of mind in the studio helps you design, innovate and create amazing art. Making sales, however, involves someone else’s mindset – that of your customer.
If a shopper is seriously considering your art, but doesn’t commit to the purchase, are you letting them get away?
Talent and ability alone do not determine success. Building a network is essential to growing a creative business. You’ve probably seen this scenario before: you know an artist who is incredibly talented and creates wonderful art, but doesn’t end up making a lot of sales. Sometimes this happens because the artist does not take an active […]
The more clearly artists understand the needs and practices of wholesale buyers, the better they can anticipate and work closely with them for mutual benefit.
An overcrowded display is confusing, and can make your work look like commodity items, cheapening them.
You may have had a tough day and the last thing you need is a complaint from a customer who is short-tempered, unhappy or unreasonable.