The more clearly artists understand the needs and practices of wholesale buyers, the better they can anticipate and work closely with them for mutual benefit.
An overcrowded display is confusing, and can make your work look like commodity items, cheapening them.
You may have had a tough day and the last thing you need is a complaint from a customer who is short-tempered, unhappy or unreasonable.
We spoke with three women who have different approaches to marketing and selling their work.
We spoke with three fiber artists who use very different techniques, and asked them: What do you do? How do you earn money with your art?
Marketing is an activity that never ends. It prepares you for future sales by publicizing and promoting your line to buyers on an ongoing basis.
One reason for cultivating more than one method of earning is to keep your income steady throughout the year.
These selling strategies help to create a sense of urgency, encouraging buyers to pull out their wallets and make the commitment to buy now.
If you allowed yourself to get distracted by these offers, you may find that instead of fulfilling the vision you have for your own business, you end up helping someone else fulfill the vision they have for theirs.