Sell Your Handmade Work to High-End Clientele

If you use beautiful high-end packaging, and plan for a premium unboxing experience, it will go a long way to justify the value of your handmade work.

How to Improve Your Art Website About Page

These six essentials will help your website visitors get more out of their visit – and know you better.

How to Use Product Descriptions to Sell More of Your Handmade Work

Written descriptions add greatly to the shopping experience and are also vital to increasing your sales.

Are Consignment Galleries the Answer?

Going into a consignment arrangement with a plan and an informed mindset will help you get the most out of the experience.

How to Build an Effective Email Opt-In Form

A monthly email sent to your list is a great way to follow up after in-person meetings, and also to reach out to people who have visited your art website.

Art on Silk

We recently interviewed two painters who sell their work in a different format: silk scarves as fashion accessories. They share their stories and strategies on building their small businesses.     Artist Elena Avanesova approaches her business like a seasoned entrepreneur. She explains her inspiration, presentation and marketing, saying,  “When I first created a design inspired by […]

Should You Sell Your Work on Third-Party Sites?

The benefits of third-party sites are that you have a place where your images are easy to upload, and you don’t have to start from scratch or reinvent the wheel.

Are You Disorganized? It Could be Hurting Your Art Business

You can have all the creativity in the world, but if you can’t remember which gallery has which piece or find the contact info for that interested buyer, you could be missing out on a potential sale.

Adapt a Sales Mindset and Sell More Art

Your inspired state of mind in the studio helps you design, innovate and create amazing art. Making sales, however, involves someone else’s mindset – that of your customer.

How to Close More Art Sales

If a shopper is seriously considering your art, but doesn’t commit to the purchase, are you letting them get away?