How to Deal with Difficult Customers

You may have had a tough day and the last thing you need is a complaint from a customer who is short-tempered, unhappy or unreasonable.

Artist Success: How Painters Sell Their Work

We spoke with three women who have different approaches to marketing and selling their work.

The Business of Fiber Art

We spoke with three fiber artists who use very different techniques, and asked them: What do you do? How do you earn money with your art?

Marketing to Wholesale Customers

Marketing is an activity that never ends. It prepares you for future sales by publicizing and promoting your line to buyers on an ongoing basis.

How Artists Can Add Multiple Streams of Income

One reason for cultivating more than one method of earning is to keep your income steady throughout the year.

Art Sales Strategy: Create Urgency

These selling strategies help to create a sense of urgency, encouraging buyers to pull out their wallets and make the commitment to buy now.

Stay Focused on Your Business Vision

If you allowed yourself to get distracted by these offers, you may find that instead of fulfilling the vision you have for your own business, you end up helping someone else fulfill the vision they have for theirs.

You Never Know If You Don’t Ask

What I’ve found is that I’m equally, if not more afraid, when people say yes.

4 Ways Artists Can Lose Customers

Whether you are in person at an art show, trade show or exhibition, or sharing your work on social media or your website, you have literally seconds to engage people with what you do.

The Importance of a Landing Page in Your Marketing Campaigns

Your website represents you, your brand, and your product. However, over half of the people who land on a website page stay for less than fifteen seconds.