If a shopper is seriously considering your art, but doesn’t commit to the purchase, are you letting them get away?
Talent and ability alone do not determine success. Building a network is essential to growing a creative business. You’ve probably seen this scenario before: you know an artist who is incredibly talented and creates wonderful art, but doesn’t end up making a lot of sales. Sometimes this happens because the artist does not take an active […]
The more clearly artists understand the needs and practices of wholesale buyers, the better they can anticipate and work closely with them for mutual benefit.
An overcrowded display is confusing, and can make your work look like commodity items, cheapening them.
You may have had a tough day and the last thing you need is a complaint from a customer who is short-tempered, unhappy or unreasonable.
We spoke with three women who have different approaches to marketing and selling their work.
We spoke with three fiber artists who use very different techniques, and asked them: What do you do? How do you earn money with your art?
Marketing is an activity that never ends. It prepares you for future sales by publicizing and promoting your line to buyers on an ongoing basis.
One reason for cultivating more than one method of earning is to keep your income steady throughout the year.