May 21, 2013

Creating Urgency to Buy

Shopping at a Trade Show

You may want to use some incentives in your own business, too – but keep in mind to be very selective in your timing and your message.

6 Booth Display Mistakes that Can Ruin Your Show

Street Art Fair

Show season is upon us, and artists everywhere are planning their booth displays. Make sure you don’t make any of these major mistakes:

Crowdfunding a Trade Show Booth

Trade Show Booth

Kickstarter has tutorials on how to create a solid fundraising campaign. Rowan suggests researching other people’s projects for good ideas so that you can create your own appealing campaign.

Make Your Booth a Gallery

Michael Bauermeister booth

Both of these trade show booths elegantly allow the art to stand out without distraction or interference from background colors.

Exploring the Buyers Market

Connie Mettler headshot

Art Fair Insider’s Connie Mettler traveled to Philadelphia to visit the Buyers Market of American Craft. Here’s her video of the experience.

Choose the Right Show for Your Art or Craft

WGK Glass Art Booth

Have you exhibited at art or craft shows that didn’t produce sales because they weren’t a fit for your work or your price points? It happens all the time.

Artist Checklist for a Successful Show

Barbie Levy

This checklist gets you ready to sell. Here’s what to know before you show.

How Artists Can Master the Follow Up

BMAC 2012 aisle

With so much competition in the marketplace, artists must do post-show follow up to keep their collection in front of potential wholesale customers.

7 Ways to Sell One-of-a-Kind Items Wholesale

Mike the Trike

While selling one-of-a-kind works at wholesale certainly isn’t impossible, it is more time-consuming, so price your work accordingly. If you choose to sell this way, you have a number of options

Trade Shows Go Mobile

iPhone

Increasingly, trade shows and retail shows are adding mobile technology to help customers and merchants find new products.