Marketing is an activity that never ends. It prepares you for future sales by publicizing and promoting your line to buyers on an ongoing basis.
What sets me apart from my competition is that I have become a multi-media brand.
A recent addition to their Total Home and Gift Market, scheduled for June 23-26, 2016 is the American Made Show section which offers opportunities for artists and makers.
Stay in touch on an ongoing basis through direct mail, email, social media and phone calls.
Even if you are not a new exhibitor at the trade show event, you can get on a buyer’s “hot list” by promoting your work ahead of time and inviting show goers to visit your booth.
Trade shows, conventions and other opportunities exist for specialty items that appeal to the core audience for these markets.
Artists who wholesale their collections have a new market opportunity as the American Made Show offers space in a new section of the Dallas Gift Market for handmade work.
Some accounts are clearly more valuable than others, and it can make a difference where they come from.
When designing and setting up a trade show booth, there is little that is more important than including light in your presentation.