We recently interviewed two painters who sell their work in a different format: silk scarves as fashion accessories. They share their stories and strategies on building their small businesses. Artist Elena Avanesova approaches her business like a seasoned entrepreneur. She explains her inspiration, presentation and marketing, saying, “When I first created a design inspired by […]
Selling work can be a tough gig. You need to be all over social media and try every online gallery going, taking quality photos of your pieces from various angles.
The benefits of third-party sites are that you have a place where your images are easy to upload, and you don’t have to start from scratch or reinvent the wheel.
You can have all the creativity in the world, but if you can’t remember which gallery has which piece or find the contact info for that interested buyer, you could be missing out on a potential sale.
Your inspired state of mind in the studio helps you design, innovate and create amazing art. Making sales, however, involves someone else’s mindset – that of your customer.
If a shopper is seriously considering your art, but doesn’t commit to the purchase, are you letting them get away?
Without art collectors who invest in their own passionate eye and the adventure of an creative interchange with the makers of art, the world would be a vastly more limited and less true place.
Don’t miss our professional development courses for artists and makers, offered as self-paced e-courses.
Talent and ability alone do not determine success. Building a network is essential to growing a creative business. You’ve probably seen this scenario before: you know an artist who is incredibly talented and creates wonderful art, but doesn’t end up making a lot of sales. Sometimes this happens because the artist does not take an active […]