If a shopper is seriously considering your art, but doesn’t commit to the purchase, are you letting them get away?
Without art collectors who invest in their own passionate eye and the adventure of an creative interchange with the makers of art, the world would be a vastly more limited and less true place.
Don’t miss our professional development courses for artists and makers, offered as self-paced e-courses.
Talent and ability alone do not determine success. Building a network is essential to growing a creative business. You’ve probably seen this scenario before: you know an artist who is incredibly talented and creates wonderful art, but doesn’t end up making a lot of sales. Sometimes this happens because the artist does not take an active […]
The more clearly artists understand the needs and practices of wholesale buyers, the better they can anticipate and work closely with them for mutual benefit.
An overcrowded display is confusing, and can make your work look like commodity items, cheapening them.
Looking to gain new wholesale accounts? Customize your approach for best results. Sending out emails, and using direct mail to send line sheets and marketing materials, are common ways to introduce your handmade collection to prospective wholesale customers. Before you do so, you should verify that the recipients are a good fit for […]
Before you can begin your marketing strategy, you should work on writing the all-important content that can best share your art with your audience in a way that emotionally resonates.
Bridges to Santa Fe and The Arts Business Institute will sponsor a two-day Art Business Summit on the weekend of April 1-2, 2017 at Form and Concept in Santa Fe, New Mexico.