
Once you step across the line and decide to sell your work, you enter the world of commerce

The practice of not discounting to a true wholesale price puts you in direct competition with your retailers when you are selling to the public, but at an unfair advantage.

While selling one-of-a-kind works at wholesale certainly isn’t impossible, it is more time-consuming, so price your work accordingly. If you choose to sell this way, you have a number of options

It can be helpful for artists to understand how those manufacturers think, and how they promote their lines to your buyers.

Although no artist can make every customer totally comfortable about every purchase, there are quite a few things you can do upfront to make many objections diminish, or disappear altogether.

The average sale is closed after five contacts with the prospect. Make a plan to take advantage of sales opportunities long after your wholesale trade show.
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