Resources for Creative Professionals

This CD is designed to help you create a better booth space and to merchandise your creations so your customers notice and buy them. Drawing people off the aisle and into your space is your booth’s primary job. Learn how to do this seamlessly, from layout to lighting. The visual aspect of selling should not be overlooked. This CD comes with a source list to help you aquire the display materials mentioned in this program.

Booth Design & Merchandising for Craft and Trade Shows $15.95

U.S. Shipping and Handling – add $4.00; International Shipping – add $6.00

This CD is designed to help you take an active role in the sales process and to close more sales. People who listen and are willing to change the way they sell, report sales increases from 20 to 100 percent. Listen to it in your studio or in your car before a sales event so you can make the most out of the opportunity. Many people use this CD as a training tool for people helping them at shows. There is no better way to get their helpers up to speed. This CD is guaranteed to help you close more sales.

Dynamic Sales & Customer Service Techniques $15.95

U.S. Shipping and Handling – add $4.00; International Shipping – add $6.00

Buy Both and Save – Our Most Popular Selection

Booth Design/Dynamic Sales Bundle $26.95 

U.S. Shipping and Handling – add $6.00; International Shipping – add $7.00

Many Artists try to show a jury their range of talent, but that rarely works as well as focused visual presentation. Learn how to compose your slides or digital images to gain an advantage over the other applicants.

Your Slides and the Jury $15.95

U.S. Shipping and Handling – add $4.00; International Shipping – add $6.00

About the Author: Bruce Baker

One of ABI’s most beloved speakers and teachers, Bruce Baker is an industry professional who has taught thousands of artists and craftspeople how to sell more effectively. Bruce presents three CDs to help improve your business. He speaks about how to get into shows, build and light an effective booth display, merchandise your work for the most impact, and close the sale. Bruce’s easy, friendly style is a pleasure to listen to. Make sure to pop one into the CD player in your car on the way to a show to get in the zone and really motivated!

 “Crafting an American Style” is a 60-minute video production which has been aired on PBS. It explores the history of American craft, starting with a look at immigrants in the 19^th century and the rich cultures and traditions they brought from their homelands, through today’s fine craftspeople as entrepreneurs selling to galleries in a national marketplace.

Crafting an American Style $12.00

U.S. Shipping and Handling  - add $4.00; International Shipping – add $6.00

In this book, Milon Townsend provides emerging artists with a safe step-by-step path to achieving economic independence… He also provides established studio artists with marketing tips and tools for marketing one-of-a-kind sculpture.

Making and Marketing Better Artwork $25.00

U.S. Shipping and Handling – add $4.00; International Shipping – add $6.00

About the Author: Milon Townsend

Highly successful glass artist Milon Townsend has been making and selling his work since 1974. As an established expert on the business of art, he has been an integral part of the ABI faculty for years. We are pleased to present this must-have book, written in a clear and comprehensive style.