ABI Lecture Series in New York State

The Arts Services Initiative of Western New York is hosting three evening lectures on art business topics this April.


Arts Services Initiative


Artists in Western New York state are invited to attend a free evening presentation by Carolyn Edlund, Executive Director of The Arts Business Institute. Two hour-long talks will be presented during the program, including:

Selling Art Online
Online sales of artwork are growing exponentially. Who buys art or handmade goods online? What markets can you reach? There are hundreds of places to sell what you make on the internet. This talk presents different business models, ways to leverage your art, and how to build a regular stream of income. Opportunities to sell are now global. Don’t miss this up-to-date look at your options and how you can take advantage of online sales. Q&A encouraged.
Build an Effective Art Website
Without your own art website, you are practically invisible to buyers. This presentation addresses essentials that your website needs in order to make impact, appeal to prospective collectors, and show your work to its best advantage. Why do people buy? How can you drive traffic to your site?  Want to close sales and make repeat sales? Don’t miss this important information on creating a dynamic website that helps you sell your art. Q&A encouraged.

This program will take place on three consecutive dates:

Tuesday, April 5, 2016 – 5:30PM
Niagara Arts & Cultural Center
1201 Pine Avenue, Niagara Falls, NY 14301
Wednesday, April 6, 2016 – 5:30PM
Infinity & Visual Performing Arts Center
301 E 2nd Street, Jamestown, NY 14701
Thursday, April 7, 2016 – 5:30PM
Hallwalls Contemporary Arts Center
341 Delaware Avenue, Buffalo, NY 14202


Learn More



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  1. Dear Carolyn,

    my name is Richard, i am a juggler/comedian at one side and performing with my elaborate paper-theatre (which combines fine art, live music and theatre) based in Mainz, Germany. I have two websites http://www.theater-weltfremd.de and http://www.circonesia.com
    I am very glad and thankful for your very helpful Informations on developing a sustainable art business. But i have got the impression that not everything you talk about selling fine art probably fits to the demands of promoting theatre performances or performing artists (like magicians, jugglers or clowns). Do you also provide advise to performing artists or theatre companies? It would be very helpful having best practise examples by succesful performing artists, for example artist profiles of actors, magicians, jugglers or independent theatre companies. Apart of that attending to a art business workshop only for performing artists would be a motivation for me coming to the states.
    I am interested in the specific demands of promoting a theatre production with all the aspects also fine arts have to face (advertisement, funding, time schedules, networking, social media e.g.). In fact, if you know performing artists personally like independent theatre companies or entertainers like magicians or jugglers, i would be interested in getting in touch with them, too.
    I know, you make a living out of providing advise, so if you see a chance of giving me advise i would be very interested in having a skype lesson, which i would pay for of course.
    Thanks a lot,
    Yours Richard

    • Dear Richard,
      We offer business consultations for visual artists, but our expertise here at The Arts Business Institute is not with theater or entertainers as you describe. Some marketing principles do overlap, however. Please contact me at artsbizinstitute@gmail.com for more information about consulting.

      Carolyn Edlund

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