The Arts Business Institute
in partnership with the Tennessee Association of Craft Artists
CONNECT TO YOUR CUSTOMER
March 1-2, 2014
Day 1 9:30 a.m. – 4:30 p.m.
WHO IS YOUR CUSTOMER?
Discover your ideal target audience
Learn to tell your story in new and unusual ways, create a marketing calendar & get press
BUILDING GALLERY RELATIONSHIPS
Approach galleries with confidence & negotiate with retailers
Identify various avenues to sell your work & learn to sell effectively – from prospecting to close
Day 2 9:30 a.m. – 1:30 p.m.
HOW TO WHOLESALE
Structure your business for wholesale
PRICING FOR PROFIT
Use a formula to price your work & build profit into that price
If you are not interested in wholesaling, local experts will present alternate topics during this time. Topics Include:
CONNECT TO YOUR CUSTOMER:
Launch your internet presence in 2 hours
Sessions will focus on website development, Facebook & Etsy
Professional photographer will be onsite to capture your work for the web and jury
Learn to apply for grants to help build your business
WENDY ROSEN Wendy, president of The Rosen Group, has been a major force in developing American crafts into an industry. Producer of the Buyers Market of American Craft, publisher of NICHE magazine, and author of Crafting as a Business, Wendy has spent three decades teaching and mentoring thousands artists on how to develop their work, attract galleries and market their work to top galleries and luxury retailers across the US and Canada.
CAROLYN EDLUND, Executive Director. Carolyn spent 20 years running her own production studio, designing and making handmade ceramic jewelry. She has participated in over 200 retail fairs and trade shows, and sold her line into more than 1,000 store, catalog and online accounts. As founder of the ArtsyShark blog, Carolyn shares her experience in art marketing, sales, networking, selling to major retailers, and growing online sales to a global audience. She frequently does personalized consulting.
INDIVIDUAL CRITIQUES Available throughout the weekend
Wendy Rosen & Carolyn Edlund invite attendees to bring examples or photos of their work and marketing materials. They will give evaluations & suggestions in a one-on-one setting. Critiques last 15 minutes as an add-on for the workshop. 21 slots are available, first-come, first-served. Cost: $35
Lunch is included in the cost of the Workshop
Once we conclude at 4:30 pm on Saturday, participants are invited to attend a FREE Networking Reception from 5:00 pm – 7:00 pm. There, you will have a chance to mingle with fellow participants and our presenters while enjoying beer, wine and appetizers. Location details will be announced closer to the event date.
THIS EVENT IS CONCLUDED. THANKS TO THE MANY ATTENDEES WHO MADE THIS WORKSHOP A SUCCESS!