Portland, Maine


Portland banner with MECA

The Arts Business Institute presents

A Business Workshop for Artists

Co-sponsored by Maine Crafts Association & Maine College of Art

October 24 – 25, 2015

Maine College of Art, Osher Hall

522 Congress St, Portland, ME 04101


Kim at the lathe I highly recommend that anyone who is trying to find their way in the art and/or craft business go to an ABI workshop. To this day, ABI still ranks as some of the best money that I have ever spent on my business. ~ Woodworker Kim Dailey

Schedule at a Glance

Saturday, October 24th

9:00 a.m                   Workshop Registration

9:30 – 10:30 a.m.     Wholesale 101 – Wendy Rosen

10:45 – 11:45 a.m.    Creative Marketing – Carolyn Edlund

11:45 – 12:45 p.m.    Lunch Break

12:45 – 1:45 p.m.      Pricing for Profit – Rosen/Edlund

2:00 – 3:00 p.m.        Sales Strategies for Artists – Carolyn Edlund

3:15 – 6:00 p.m.        Individual Artist Consultations

Sunday, October 25th

9:00 – 10:00 a.m.       Making Work That Sells – Wendy Rosen

10:15 – 11:15 a.m.      Artists & Money: Making It Work – Patti Dowse

11:30 – 12:30 p.m.      Building Gallery Relationships – Carolyn Edlund

12:30 – 1:15 p.m.        Lunch Break

1:15 – 2:15 p.m.         Artist Panel Discussion

2:15 – 3:15 p.m.         How to Photograph Your Artwork – Patti Dowse

3:15 – 6:00 p.m.         Individual Artist Consultations

Susan Garman ABI testimonialI just graduated from an ABI workshop, and learned more than I thought my brain could process. I got home on Saturday and on Monday I landed my first wholesale account. Thank you! – Susan Garman

Individual Courses and Instructor Details

Wholesale 101 with Wendy Rosen

Wendy RosenFounder of the American Made Show (formerly Buyers Market of American Craft), Wendy has given professional craft artists a way to sell directly to galleries and retailers for over 30 years. She also founded The Arts Business Institute, and is the publisher of NICHE Magazine. She speaks about the why’s of wholesale, what buyers want, and how to build a business.

Creative Marketing with Carolyn Edlund

CarolynProfileCarolyn Edlund is the Executive Director of the Arts Business Institute, with a background as a production artist. She writes extensively on art business topics. Learn traditional as well as the newest marketing methods with specific examples of creative and unusual ways to market. How to shape your message, create a marketing calendar, get publicity, design effective email marketing campaigns, press kits and more. 

Pricing for Profit with Wendy Rosen and Carolyn Edlund

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct wholesale pricing formula to grow your business. Part two of this presentation focuses on pricing for fine artists. How to set your price, when to raise your prices, and perceived value.

Sales Strategies with Carolyn Edlund

This talk presents strategies essential to increasing your sales volume, at both retail and wholesale levels. Includes consultative selling, scaling your business, selling one-of-a-kind work at wholesale; structuring your collection; selling concepts and packaging.

Making Work That Sells with Wendy Rosen

Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.

Artists & Money: Making It Work with Patti Dowse

Patti DowseAs the owner/designer of Erda handbags for 43 years, Patti made all the mistakes possible, some more than once. Her work earned her a NICHE Award in 2013. She recently sold her art business, and now shares what she learned with artists growing their businesses. This talk includes record keeping, financial statements, employees, cash flow and insurance matters.

Building Gallery Relationships with Carolyn Edlund

A basic tenet of wholesaling is building strong relationships with your gallery customers. Learn how to partner with your buyers, how to give extraordinary customer service, create repeat sales, and how to handle the biggest asset your small business has – your customer base.

Artist Panel Discussion 

Q&A with a hand-selected panel of experts. Benefit from their experience and insight. How they got started, what they have learned from their mistakes and their best advice for artists now building small businesses.

How to Photograph Your Artwork with Patti Dowse

Your photos represent your product to potential buyers. Often your bestsellers are due to a great photograph, regardless of the quality of your work! This talk covers what constitutes a great image for wholesale versus retail, and how to achieve your goal using whatever camera you have, including phone cameras, to capture your best possible shot.

Personalized Business Consultations for Artists

At the end of each workshop day, a limited number of twenty-minute personal consultations will be available for workshop attendees to meet with one of our presenters. Consultations have an additional charge of $30.00. These usually sell out. Register early to assure an appointment. 

Kristen BangsThe Arts Business Institute gave me the toolkit and motivation to get in front of wholesale accounts and professionally represent my work. I can thank ABI for getting me started on the best possible career path. ~Kristen Bangs, 2012 Grad, now selling to over 50 retailers 


Don’t Miss This Incredible Learning Experience!

This Art Business workshop is suitable for artists and craftspeople in all mediums who want to grow their small businesses.

Tuition for this two-day event is $200 for Maine Crafts Association members; $250 for non-members.




Thanks to our marketing partners who help make this workshop possible. Are you a member of one of these groups? Contact Maine Crafts Association Executive Director Sadie Bliss at sbliss@mainecrafts.org or call (207)564-0041 for special pricing.


League of NH Craftsmen


Maine FiberArts Logo Black jpeg
Maine Crafts Guild









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